Yesterday

Email Marketing Rules You Can Finally Stop Following | Bathroom Break #122

Are there Marketing "best practices" costing you signups? (Yes.) Jay and Daniel call out 2 email tactics that are officially dying: double opt-in + requiring a work email to access your content. Jay breaks down the data on how double opt-in loses you 30 to 40% of your list AND sp ... Show More

8m 32s

Aug 21

Building a Team of AI Marketing Agents with Ryan Gavin, CMO at Slack

What happens when customers stop visiting your website and start buying straight from an AI chat?Ryan Gavin, CMO at Slack (part of Salesforce), joins Daniel to break down how AI agents are rewriting the Marketing playbook, from lead routing to content QA to the agent first intern ... Show More

52 m

Aug 19

Google's AI General on How to Show Up in AI Search, with Marvin Chow, VP of Consumer and AI Marketing, Google | Ep. 440

If execution is cheap now, what should Marketers really be getting paid for?Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the hire of the year is a Marketing engineer: a Marketer who thinks like a systems architect (not a project manager. Love you, ... Show More

43m 39s

Dec 2023

2024 Trends in Digital Marketing

Yes - it's that time. For our most popular podcast of the year! We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within ... Show More

1h 25m

Jan 2024

How To Market Effectively in 2024

Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today's episode of the p ... Show More

34m 37s

Jan 2024

Trends to Watch: The Future of Social Media Marketing in 2024 and Beyond

Marketing tips for 2024. Host Michelle Thames shares the latest marketing strategies and tips to keep your business growing with the changes in social media and digital marketing. Tune in to get ahead of the trends this year.--Catch up on other podcast episodes o ... Show More

5m 47s

Feb 2024

2024 Consumer Marketing Trends

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. With the rise of AI-powered tools and Connected TV (CTV), the consumer marketing landscape continues to evolve. Nevertheless, it's worth noting that proven, scalable, and repeatable channels such as emai ... Show More

16m 39s

Jun 2024

2024 H2 Marketing Forecast: Top Trends and Predictions

Listen in as we predict marketing and business trends for the rest of 2024. Live in Perth and interested in attending Maddi's workshop, <a href="https://madecreativeco.com.au/your-strategy-made-simple/" target="_blank" rel="noopener noreferer">find out ... Show More

31m 19s

Apr 2024

Marketing for the Future

How much has marketing really changed in the last decade? It might not be as much as you think. This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the lat ... Show More

22m 25s

Feb 2022

2022 Trends in Digital Marketing

It's here! The DMI's rundown of what you need to look out for in the coming year. Host <a href="" target="_blank">Will Francis</a> is joined by 8 experts and practicioners across the industry to look at where digital marketing is at in 2022 and how it is responding to societal ... Show More

1h 7m

Mar 2021

The Future of Social Marketing: Trends to Track

Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs ... Show More

44m 4s

Jul 2023

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

Will channel expertise become commoditized because of AI? Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every marketing team, if channel expertise will or won’t become commoditized, huge oppor ... Show More

23m 2s

Dec 2024

Bonus: What To Expect in marketing For 2025

In this bonus episode of Marketing & Margaritas, we’re looking ahead to 2025 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive ... Show More

30m 1s

The Top 5 Marketing Trends to Pay Attent...