What are the top marketing trends to watch out for in 2024?
In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be the future of marketing?
Plus, what lessons does Amazon have to teach the wor ... Show More
Nov 21
The Truth About Marketing Analytics with Sid Malhotra, EVP at Snap | Ep. 368
Your analytics might be lying to you.
Snap’s EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers don’t follow clean conver ... Show More
45m 6s
Nov 19
How To Measure Brand with Preston Rutherford, Co-founder of Chubbies | Ep. 367
What happens when you treat brand like a growth channel and not a guessing game?
You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity.
As co-founder of Chubbies and now the brain behind Marathon Data ... Show More
42m 1s
Jan 2024
How To Market Effectively in 2024
<p>Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today's episode of the p ... Show More
34m 37s
Jul 2022
The Video Revolution With Jennifer Griffin Smith, CMO, Brightcove
<p>In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? <a href="https://www.linkedin.com/in/jennifergriffinsmith/">Jennifer Griffin Smith</a>, the CMO at <a href="https://www.brightcove.com/en/">Brightco ... Show More
24m 57s
Sep 2023
Latest Trends In Digital Marketing 2023
We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta's position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta a ... Show More
25m 41s