What are the top marketing trends to watch out for in 2024?
In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be the future of marketing?
Plus, what lessons does Amazon have to teach the wor ... Show More
Yesterday
What Marketers Get Wrong About Measurement with James Connolly, CEO of Charlie Oscar | Ep. 401
Most marketers don’t have a channel problem. They have a measurement problem. Daniel talks with James Connolly, CEO of Charlie Oscar, to unpack why so much Marketing spend gets wasted, how brands should rethink measurement, and what it actually takes to build a smarter growth str ... Show More
44m 2s
Mar 17
Going from Social to the Super Bowl, with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED (CTV Mini-Series Episode #3)
TV isn’t just a brand channel anymore. And if you still think it is, you’re already behind. Daniel sits down with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED, alongside Mauricio Lizarazu from Tatari, to break down how MANSCAPED turned TV from a test channel into ... Show More
44m 17s
Jan 2024
How To Market Effectively in 2024
<p>Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today's episode of the p ... Show More
34m 37s
Jul 2022
The Video Revolution With Jennifer Griffin Smith, CMO, Brightcove
<p>In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? <a href="https://www.linkedin.com/in/jennifergriffinsmith/">Jennifer Griffin Smith</a>, the CMO at <a href="https://www.brightcove.com/en/">Brightco ... Show More
24m 57s
Sep 2023
Latest Trends In Digital Marketing 2023
We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta's position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta a ... Show More
25m 41s