Are your marketing efforts working? Wondering how to elevate it?
To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann, a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers.
Learn more about Julian: measureschool.com
Show notes: socialmediaexamin ... Show More
Feb 26
Will AI Take Your Marketing Job? Here's What Two AI Experts Are Seeing
Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? To discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict market ... Show More
43m 19s
Mar 2024
Nerd Alert: Marketing Research’s Big Problem
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In our inaugural Nerd Alert episode, Elena a ... Show More
11m 27s
Nov 2021
Weekend Edition: Get Your Digital Certifications Through Jelly Academy
<p>Jelly Academy is an educational program that presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.</p><p>MORE INFO AN ... Show More
11m 14s
Jun 2024
Navigating Today’s Marketing Measurement Challenges
<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ... Show More
19m 8s