logo
episode-header-image
Aug 2020
41m 53s

How to Analyze Your Marketing: Google An...

Michael Stelzner, Social Media Examiner
About this episode
Are your marketing efforts working? Wondering how to elevate it? To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann, a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. Learn more about Julian: measureschool.com Show notes: socialmediaexamin ... Show More
Up next
Yesterday
Applying AI to Marketing and Business: Lessons From the Trenches
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lesso ... Show More
42m 29s
Jun 11
From Content to Conversion: TikTok's New All-in-One Funnel Tools
Wondering how to capture more traffic and direct sales from TikTok search? I interview Keenya Kelly to learn how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases.Using TikTok Symphony to Create Content From Text, Voice, or a Sin ... Show More
41m 7s
Jun 4
How to Create Content on LinkedIn to Attract Your Ideal Prospects
Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work.Content Styles That Create AwarenessContent S ... Show More
45m 34s
Recommended Episodes
Nov 2020
Instagram Hashtag Changes: What Marketers Need to Know
Explore what Instagram's changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel, this week on the Social Media Marketing Talk Show. Register for the Google Analytics for Marketers Course See Privacy Policy at https://art19.com/privacy and Cali ... Show More
45m 46s
Jan 2024
The Top 5 Marketing Trends to Pay Attention to in 2024
What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers b ... Show More
8m 40s
Jan 2022
Measure Your Marketing’s Power with Google Analytics
Surprise! We've also put posts like this in all of your favorite places: Google | Apple | Spotify | Anchor.fm | Breaker | Overcast | RadioPublic --- Full Transcripts Now Available <> Subscribe for Ad-Free Listening --- Recommended Books Agency Management–Discover methods for heal ... Show More
6m 33s
Apr 2023
Knowing Your Audience for the Best Marketing Strategy (feat. Andrea Casanova)
<p>Having a great product or service is just one part of having a successful business. You also need people to know about your business so that it becomes profitable. Hosts Jannese and Austin share how they effectively used social media to build their brands and explain different ... Show More
26m 54s
Mar 2024
Nerd Alert: Marketing Research’s Big Problem
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In our inaugural Nerd Alert episode, Elena a ... Show More
11m 27s
Apr 2024
How to Hype Up Your Internal Marketing Efforts (Solo Edition)
Marketing isn’t just for customers.  Find out the best ways to hype up your company from within.  In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organi ... Show More
12m 14s
Jan 2022
Measuring the ROI of Your Social Media Contests
We'll answer... Why is it important that I think about the return on investment (ROI) of my social media contests? How do I measure the ROI of my social media contests? How do I know if I’m getting quality leads from my social media contests? Surprise! We've also put posts like t ... Show More
4m 57s
Nov 2021
Weekend Edition: Get Your Digital Certifications Through Jelly Academy
<p>Jelly Academy is an educational program that presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.</p><p>MORE INFO AN ... Show More
11m 14s
Mar 2024
How to Grow Your Agency Through Socially Responsible Marketing
How to Grow Your Agency Through Socially Responsible MarketingDESCRIPTION:Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? To discover the keys to conscious agency growth from a serial entrepreneur wh ... Show More
43m 12s
Jun 2024
Navigating Today’s Marketing Measurement Challenges
<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ... Show More
19m 8s