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Mar 2024
38m 39s

243 - How to Think About Full Funnel Mar...

Daniel Murray
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Yesterday
How to Turn Clicks Into Real Revenue | Bathroom Break #104
Most marketers track clicks…but almost nobody is using them correctly. Jay and Daniel break down how to turn click data into one of the most powerful tools in your marketing stack. From building high-intent audiences to improving segmentation, they explain why clicks should be tr ... Show More
11m 19s
Apr 17
Why Out-of-Home Is the Most Underrated Channel in Marketing with Olivia Oshry, CMO of OAAA | Ep. 409
While everyone fights over Meta and Google…smart brands are going offline. In this episode, Daniel sits down with Olivia Oshry, CMO of the Out of Home Advertising Association of America (OAAA), to break down why billboards, out-of-home, and real-world media are booming again and ... Show More
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Apr 15
Expedia’s Brand & Creative Strategy Playbook with Natalie Wills, SVP of Marketing and Creative at Expedia Group | Ep. 408
What does it take to run Marketing for multiple global brands at once without losing creativity or performance? Daniel sits down with Natalie Wills, SVP of Marketing & Creative at Expedia Group, to break down how she leads Marketing across Hotels.com, Expedia, and Vrbo…all at the ... Show More
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