Creating a Cohesive Customer Experience ...

Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured market ... Show More

What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from ... Show More

Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading. Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making me ... Show More

Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in this upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your cus ... Show More

The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic approach that considers all channels and touchpoints.Deborah Spencer, the Chief Mark ... Show More

Welcome back to "Accelerate Your Business Growth," I'm your host, Diane Helbig. Today, we’re diving into the heart of sales strategy with Jason Kramer, founder of Cultivise, who brings a wealth of experience in B2B lead nurturing strategies. We're exploring the delicate balance b ... Show More

In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win!  This wee ... Show More

Chris Johnson and his team (along with noted generational researcher, Jason Dorsey), recently conducted a study that looked at the differences between generations and how they view customer experience. There were more than a few surprises in the findings. Chris joins our host Dia ... Show More

In this episode of "Accelerate Your Business Growth," host Diane Helbig is joined by email marketing expert Andriy Boychuk. They delve into the current state of email marketing, its effectiveness for small businesses, and the essential elements of a successful email marketing cam ... Show More

Welcome back to another episode of "Accelerate Your Business Growth," where we delve into the dynamic world of affiliate marketing strategies and business development. Today, we are thrilled to have Enelin Toneva join us. Enelin is a leader in affiliate marketing, having successf ... Show More

<p><strong>What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included</strong> <strong>in the upcoming Marketing Mix Tape greatest hits episode closing out the year. </strong></p> <p> < ... Show More