Effective Marketing Tech Integration Str...

Voice technology is reshaping how brands connect with customers. Ruth Zive, Chief Marketing Officer at Voices, explains how companies can build authentic brand experiences in voice-first environments. She discusses performance-grade AI voice selection strategies, cross-platform v ... Show More

AI vendors overuse "agentic" without explaining real business value. Chris O'Neill, CEO of GrowthLoop, brings decades of scaling experience from Google Canada ($500M to $2B) and launching Glean to $7.2B valuation. He shares how to bypass lengthy proof-of-concept cycles by moving ... Show More

Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from custome ... Show More

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merg ... Show More

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merg ... Show More

<p>Today&#39;s episode is an interview Gary did on ET Brand Equity India. Gary emphasizes the importance of having a consumer-first approach to maintain authenticity in global marketing. He discusses balancing personalized advertising with privacy concerns and differentiates betw ... Show More

<span style="font-weight: 400;">Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns</span> <span style="font-weight: 400;">and prioritizing needle-moving metrics that actually move companies forward. She also exa ... Show More

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ... Show More

According to a recent study by Gartner, through 2024, more than 80% of digital strategies will fail to deliver value because of a lack of alignment and collaboration between IT and business units. There's a clear leadership opportunity for technology executives to step up and ena ... Show More

Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GT ... Show More

<p>In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issue ... Show More

<p>Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategie ... Show More

Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant B2B clientele. Brand own ... Show More