Effective Marketing Tech Integration Str...

AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring models miss buying signals, why intent data needs human judgment layered on top, ... Show More

AI segments and messages without full context can be confidently wrong. Kelly Hopping, four-time CMO and CMO at 6sense, explains why more automation doesn't equal more pipeline. She breaks down multi-touch attribution across a six-month lookback, the shift from bottom-of-funnel d ... Show More

AI agents are replacing humans as the primary marketing audience. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, has spent 25 years building growth systems across defense, healthcare, and enterprise technology. He explains how brands need to build AI awareness and ... Show More

<span style="font-weight: 400;">Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns</span> <span style="font-weight: 400;">and prioritizing needle-moving metrics that actually move companies forward. She also exa ... Show More

What’s the key to turning research into lasting brand growth? In this episode of the DMI podcast, host ⁠Will Francis⁠ speaks with ⁠Heather O’Shea⁠, Chief Research Officer at Alter Agents. With a career spanning Snapchat, Twitter, and Kantar, Heather shares her expertise on consum ... Show More

Welcome to "Accelerate Your Business Growth," where we explore innovative strategies and tools to propel your business forward. In this episode, we sit down with marketing strategist Kendra Corman, who delves into the world of AI and tech tools, sharing insights on their capabili ... Show More

<p>AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations.</p><br><p>In this episode of Marketing Vanguard, host Jenny Rooney sits down with <a href="https:// ... Show More

<p>Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspectives on aligning SEO strategies with B2B revenue attribution models, best practices for integrating SEO with revenue attributio ... Show More

<p>Successful SEO at Calendly, Rachel Burns, delves into effective search engine optimization strategies for productivity technologies. In this episode, Rachel shares her perspectives on: identifying and targeting the right keywords for SEO success, the role of mobile optimizatio ... Show More

In this episode, Christina highlights the transformative impact of AI on the marketing industry. She delves  into AI's role as a detective, decoding vast data for insights into consumer behavior. Stressing the importance of AI-powered analytics and predictive modeling, she emphas ... Show More

This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment. Key discussion points include: The real reason marketing sometim ... Show More

<p>Rand Fishkin, the co-founder of SparkToro, discusses the intricacies of how enterprise marketers can leverage media and influencer insights to better target their audience. At SparkToro, they specialize in uncovering key influencers and platforms that can amplify marketing eff ... Show More

<p>Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspectives on aligning SEO strategies with B2B revenue attribution models, best practices for integrating SEO with revenue attributio ... Show More