Brand Building: Seamless Digital and Phy...

Food industry marketers, are you beating the heat this year with your campaigns? In this episode, co-hosts Alexa Bennett and April Masters discuss strategies restaurant marketers can use to be more relatable to their customers. . We share tips for offering deals and leveraging re ... Show More

In this episode, we dive into the complexities of holiday shopping, including hosting and travel plans with special guests Chip West and Sara Thomsen, retail industry experts at RRD. We explore the importance of targeted promotions, convenient services, and irresistible deals. Ou ... Show More

The pandemic has shifted consumer priorities towards experiences over material possessions, leading to a resurgence of old marketing strategies like couponing and mailers. Consumers are willing to spend more on experiences, especially for their children, but increased costs may l ... Show More

<p>Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing ... Show More

Sarah Early, Head of Emerging Platforms, UTA Entertainment and Culture, at UTA, delves into content and brand activations. Consumers today crave immersive experiences that connect with them on a deeper level, fostering brand loyalty and driving meaningful interactions. But simply ... Show More

<p>Never before have consumer expectations shifted at such a rapid pace. As brands and marketers try to keep up with an always-evolving consumer landscape, what they are quickly discovering is that just because you operate in one sector, doesn’t mean you are just being judged amo ... Show More

<p>The core goals for any marketing department revolves around the customer experience. But when you think about the customer journey, what is the difference between the marketing of a product and the experience of the product itself, and how should each of those blend together?  ... Show More

<p>Marketing isn’t just about what brings customers to your door. It’s what brings customers <i>together</i> that counts. </p><p>When your business model includes some element of a movement, you do better than creating leads and sales. You create a sense of community that drives ... Show More

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union shares insights on strategic rebranding in the financial industry. With over 80 years of experience and a strong presence across multiple states, Kinecta offers a comprehensive range of financial services. Ond ... Show More

<p>A good customer experience requires more than just making the sale. It’s taking a look and analyzing every little detail that pushes them further and further down the funnel... If you design it the right way, the customer experience should be serving the customer first while g ... Show More

<p>Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer an ... Show More

<p>There are so many factors that go into being a great marketer. <a href="https://www.linkedin.com/in/angelastelle/">Angela Stelle</a> has identified many of them, and she has joined many of those factors to find success for herself and the brands she has worked for. Today, Ange ... Show More