Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?
In this special series, we’re playing some of the hottest tips and tricks from marketing’s brig ... Show More
May 29
The Affiliate Marketing Playbook with Cricket Treanor, Digital Marketing and Ecommerce at Patagonia | Ep. 420
Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy. This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s Affiliate Marketing and Ecom team. When it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, ... Show More
35m 2s
May 27
How To Redefine Your Brand With Tory Pachis, CMO of Amica Insurance | Ep. 419
Most insurance brands look the same, sound the same, and spend billions on ads to prove it. Amica decided to do the opposite. Daniel sits down with Tory Pachis (Executive Vice President & CMO of Amica Insurance) to break down how a 119-year-old, referral-only mutual insurer went ... Show More
43m 41s
Sep 2024
Timeless Marketing Principles with Jason Ing, Gusto CMO
90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?<br /><br />This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jas ... Show More
49m 36s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works.
In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Apr 2020
Let's Talk about Girls in Marketing - The Girl Power Revolution
<p>Episode 1 of the Girls in Marketing podcast details all about the Girls in Marketing community, why it was set up, and what the plans are for the future. Olivia, Emma, and Suzie also chat about what life is like as a marketer as well as introduce themselves and what their job ... Show More
30m 41s
Jul 2024
102. Three Marketing Experiments Every Business Needs To Try
Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ... Show More
50m 8s
Sep 2024
Marketing as a Science with Professor Byron Sharp
Is marketing truly intuitive, or should it be treated more like a science? Are American marketers falling behind their global counterparts? And why do so many marketers misinterpret the data they collect?<br /><br />This week, Elena, Angela, and Rob are joined by Byron Sharp, pro ... Show More
31m 3s