CX At scale & Speed Of Customer Expectat...

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, a ... Show More

Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omn ... Show More

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, ... Show More

<p>Customers are demanding speed and convenience in their interactions with companies. Technology, especially artificial intelligence, is often better at&nbsp;meeting customer needs than humans. Karen Lellouche Tordjman, leader of BCG’s customer experience work, explains how comp ... Show More

<p>Never before have consumer expectations shifted at such a rapid pace. As brands and marketers try to keep up with an always-evolving consumer landscape, what they are quickly discovering is that just because you operate in one sector, doesn’t mean you are just being judged amo ... Show More

<p>Join <a href='https://productschool.com/product-leaders/margaret-ryan?utm_campaign=202306-mkt_podcast_episode-margaret_ryan&amp;utm_medium=social&amp;utm_source=buzzsprout&amp;utm_term=b2b_striving_product_leader'>Margaret Ryan</a>, VP of Product at American Express, as she sh ... Show More

Get ready to revolutionize your product game! Lisa Yokoyama, SVP of Product at AMEX, unveils the playbook for Customer-Centric Product Management. From ideation to iteration, Lisa guides us through anticipating customer needs. Tune in to elevate your product strategy with insight ... Show More

<p>Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and this journey is constantly changing. <a href="http://www.acuityads.com">AcuityAds</a>’ Chief Strategy Officer, <a href="https://www ... Show More

On this episode, Monica Trivedi, VP of Global Client Experience at JLL Technologies, discusses the importance of client experience in driving revenue growth and the strategies she employs to enhance customer success. She emphasizes the need for understanding client ecosystems, ma ... Show More

Read more > Listen to the podcast (duration: 29:22) > Consumer behaviors have changed over the past 18 months, but which ones will stick? Three experts explain how forward-thinking companies anticipate consumers’ needs and win their trust.See www.mckinsey.com/privacy-policy for p ... Show More

Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne Kimmel presents a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged ove ... Show More

<p>With the coming of age of Gen Z—both as customers and new entrants to the workforce—customer demands are changing. At the same time, the arrival of generative AI (gen AI) is changing the way contact centers can respond to those demands. In this episode of McKinsey Talks Operat ... Show More

<p>The pandemic's impact on the acceleration of digital means that just providing a personalized experience to customers is no longer good enough. In order to succeed and stay one step ahead of the competition, brands need to embrace a data-driven approach to optimize every digit ... Show More