Everyone is fast forwarding TV ads and clicking away from banner and popup ads. I ate shit when I started Vaynermedia until it grew to what I wanted it to be. The three ways we’re going to consume something - Visual, Audio and Written word. Podcasting and sound is about to blow up. By becoming the media company in their organization and grabbing that industry attention at a level that’s open they will win. Start focusing on where the attention is cheapest and in the highest volume, and grab it. Hope you enjoyed this talk <3