“I think as people’s attention spans are getting smaller and smaller, you have to get more and more, and more and more, hits in their brain.”
We spend a lot of time here at The Podcast Advertising Playbook talking about how to target your audience. How there are various demographics you should use to build your target audience and make sure they hear your a ... Show More
Aug 20
Inside Talent Development
In this episode of The Podcast Advertising Playbook, host Heather Osgood is joined by Jeff Stormer, Talent Development Manager at True Native Media. With nearly a decade of experience in podcasting, Jeff brings a creator-first perspective to talent recruitment, onboarding, and sh ... Show More
36m 21s
Aug 6
Sound Decisions: How Creative Testing Elevates Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood welcomes Scott Simonelli, Founder and CEO of Veritonic, the leading audio intelligence platform. Scott shares how creative testing empowers brands to produce more effective podcast ads—and why this approach ... Show More
31m 50s
Jul 23
Beyond the Feed: How Influencer Marketing is Shaping Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Ed Fuller, CEO and Founder of Media Bodies, an influencer marketing agency bridging the worlds of social media and podcast advertising. Ed shares his perspective on why podcast ads aren’t just ... Show More
37m 53s
Jan 2024
5 Tips On Selling
Today's video highlights some of my best advice when it comes to selling. The number one asset for any business, entrepreneur, or personal brand is attention. Whatever you are trying to do, whether it is selling a product, offering a service, or spreading a message, it can no ... Show More
18m 7s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do! YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS). If you nee ... Show More
1h 5m
Feb 2022
537: My Best Advice for Multi-Passionate Business Owners
So many entrepreneurs I meet and talk to on this podcast share a common trait -- They’re multi-passionate! As creatives, and just as humans, we have many interests and passions, and that often shows through in the businesses we build. That said, multi-passionate entrepreneurs can ... Show More
48m 10s