“I think as people’s attention spans are getting smaller and smaller, you have to get more and more, and more and more, hits in their brain.”
We spend a lot of time here at The Podcast Advertising Playbook talking about how to target your audience. How there are various demographics you should use to build your target audience and make sure they hear your a ... Show More
Feb 18
Attribution in the Age of Audio and Video
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Bryan Barletta, Founder of Sounds Profitable, to discuss how podcast attribution has evolved and what measurement really looks like in a world where audio and video are converging. Attribution ... Show More
42m 51s
Feb 4
Is There a Place for AI-Generated Host Reads?
On this episode of the Podcast Advertising Playbook, Heather Osgood sits down with Marty Avallone, CEO of Ekoz AI, to explore the growing conversation around AI-generated, voice-cloned host-read ads in podcast advertising. Marty shares his background and what inspired him to buil ... Show More
34m 15s
Jan 2024
5 Tips On Selling
<p>Today's video highlights some of my best advice when it comes to selling. The number one asset for any business, entrepreneur, or personal brand is attention. Whatever you are trying to do, whether it is selling a product, offering a service, or spreading a message, it can ... Show More
18m 7s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do!
YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).
If you n ... Show More
1h 3m
Feb 2022
537: My Best Advice for Multi-Passionate Business Owners
So many entrepreneurs I meet and talk to on this podcast share a common trait -- They’re multi-passionate! As creatives, and just as humans, we have many interests and passions, and that often shows through in the businesses we build. That said, multi-passionate entrepreneurs can ... Show More
45m 25s