“The other thing is, if you’re utilizing host read ads and the host is game, please let them do their thing. The host knows how to speak to their audience, and they know what resonates.”
We are so excited to introduce our new Senior Director of Revenue and Sales Strategy, Brittany Bernado! Brittany joined the True Native Media team a few months ago, and she’ ... Show More
Feb 18
Attribution in the Age of Audio and Video
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Bryan Barletta, Founder of Sounds Profitable, to discuss how podcast attribution has evolved and what measurement really looks like in a world where audio and video are converging. Attribution ... Show More
42m 51s
Feb 4
Is There a Place for AI-Generated Host Reads?
On this episode of the Podcast Advertising Playbook, Heather Osgood sits down with Marty Avallone, CEO of Ekoz AI, to explore the growing conversation around AI-generated, voice-cloned host-read ads in podcast advertising. Marty shares his background and what inspired him to buil ... Show More
34m 15s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do!
YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).
If you n ... Show More
1h 3m
Oct 2021
How Do I Get Social Media Followers to Listen to My Podcast!?
#1190 Today we're talking with Gillian Tietz from Sober Powered. Gillian is an amazing person who's helping loads of people get sober with the help of her scientific background, through her podcast, website, Facebook group, and Instagram. I'm so proud of what Jillian is doing wit ... Show More
22m 54s
Nov 2020
Understanding The Digital Economy | Interview on FYI Podcast
<p>Today’s episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID- ... Show More
33m 41s
<p dir="ltr" role="presentation"><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Want to grow your podcast in 2024? We've got you covered with some simple strategies very few ... Show More
