Yesterday

The Big 2-0-0: Highlights, Hits, and Hot Takes from the Playbook Archives

In this milestone 200th episode, host Heather Osgood takes a look back at some of the most defining conversations and insights shared over the years on The Podcast Advertising Playbook. From the early days of educating marketers on podcast ad basics to tackling today’s complex is ... Show More

1h 2m

Jun 25

From PR to Podcasting

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Chris Norton, Founder and Managing Director of Prohibition PR and host of Embracing Marketing Mistakes. With a deep background in public relations and brand strategy, Chris brings a unique per ... Show More

36m 12s

Jun 11

Using Ads to Monetize Your Podcast

In this special episode swap, Heather Osgood joins Sam Brake Guia on the Mics to Millions podcast for an insightful conversation about what it really takes to monetize a podcast through advertising. As the founder of True Native Media, Heather brings a wealth of experience to the ... Show More

44m 23s

Jan 2024

990. Podcast Growth in 2024

Want to grow your podcast in 2024? We've got you covered with some simple strategies very few people talk about! In this episode of the Kelly Roach Show, Kelly has the president of 3 of her companies (including a done-for-you marketing agency and her personal brand), Danielle Cev ... Show More

35m 42s

Oct 2018

#233: Podcasting 101: From Creation to Promotion

This episode is a long time coming. I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized! I’m pulling ... Show More

51m 46s

Sep 2021

373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze

Want to create successful YouTube ad campaigns? Of course you do! YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS). If you nee ... Show More

1h 5m

May 2024

Social Media Marketing The Right Way

Today's episode is a 4Ds session I had in the VaynerMedia office, I answer a bunch of very important questions for business owners and entrepreneurs such as how to deliver value to your people, the impact of AI on agencies and how should brands approach selling. I also share ... Show More

59m 35s

Oct 2021

How Do I Get Social Media Followers to Listen to My Podcast!?

#1190 Today we're talking with Gillian Tietz from Sober Powered. Gillian is an amazing person who's helping loads of people get sober with the help of her scientific background, through her podcast, website, Facebook group, and Instagram. I'm so proud of what Jillian is doing wit ... Show More

22m 54s

Oct 2023

716: Should You Start a Podcast? Answer These 5 Questions

I’m about to say the 5 little words I bet every person listening to this episode has said, at one point or another… “Should I start a podcast?!”It’s no secret that podcasting has exploded in popularity. It’s a unique and powerful platform for reaching and engaging with your audie ... Show More

40m 17s

Nov 2023

718: How to ACTUALLY Make Money As A Podcaster

Have you been dreaming of having your own podcast? Not only can podcasts be a big part of your business, they can BE your business. In this episode, I’m giving you tactical ways you could start monetizing your show with intentional strategy right from the jump and with the potent ... Show More

45m 18s

Aug 2023

What’s Trending: Snoop Dog | OOH Advertising | Marketing Humor

Looking to add some humor to your marketing campaigns? In this episode, Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of humor in advertising and why it's often underutilized. They also dive into Snoop Dogg's recent move to join LinkedIn and the poten ... Show More

18 m

Crafting A Cohesive Advertising Campaign