It’s time for the IAB’s annual Podcast Advertisement Revenue Report!
IAB stands for the Interactive Advertising Bureau, and each year they put together an event where advertisers and content creators alike come together and talk about opportunities within the podcast space - but we’re most excited for the revenue study.
This revenue study gives us a great ... Show More
Yesterday
The Big 2-0-0: Highlights, Hits, and Hot Takes from the Playbook Archives
In this milestone 200th episode, host Heather Osgood takes a look back at some of the most defining conversations and insights shared over the years on The Podcast Advertising Playbook. From the early days of educating marketers on podcast ad basics to tackling today’s complex is ... Show More
1h 2m
Nov 2020
Understanding The Digital Economy | Interview on FYI Podcast
Today’s episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID-era ... Show More
33m 41s
Oct 2018
#233: Podcasting 101: From Creation to Promotion
This episode is a long time coming. I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized! I’m pulling ... Show More
51m 46s
Sep 2021
MI108: The Business of Podcasting w/ Hala Taha
IN THIS EPISODE, YOU’LL LEARN: 28:30 - How to grow a podcast audience and why Hala chose to focus on LinkedIn, a business social network, to do so
36:12 - How Hala was able to land high-profile guests like Matthew McConaughey and Seth Godin
40:48 - All the different ways one can ... Show More
53m 48s