“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.”
Podcast ads aren’t always easy to produce, and we can all tell when the host is phoning it in. This week’s guest is right; finding a show to advertise on and having ads on your show is a privil ... Show More
Oct 8
Unlocking Programmatic Potential with AI
In this episode of The Podcast Advertising Playbook, David "DK" Krulewich joins host Heather Osgood to talk about the value of programmatic ads, and how AI powered ad tech can help maximize both reach and revenue. David Krulewich is the CEO of Mission Media, a company dedicated t ... Show More
36m 34s
Sep 24
Growing Your Audience: The Power of Cross-Promotion
In this episode of the Podcast Advertising Playbook, host Heather Osgood sits down with Lauren Passell, Founder and CEO of Tink Media, a podcast growth and discovery company. Lauren shares how creators can grow their audience and increase discoverability with cross-promotion, int ... Show More
40m 55s
Sep 10
Creating for Kids: Why Video Matters for Young Audiences
On this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Lynn Kestin Sessler, Executive Producer behind children’s podcasts and video content for Nickelodeon, PBS, and FableVision. With deep experience in both traditional media and digital storytelling, ... Show More
36m 3s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do! YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS). If you nee ... Show More
1h 5m
Aug 2023
1553: Secrets to Launching a Top Podcast with Hala Taha, Host of Young and Profiting (YAP) Podcast
What does it take to launch a super successful podcast these days? "Podcast Princess" Hala Taha shares how she quickly built her show, Young and Profiting, to be one of the top business and entrepreneurship podcasts across all apps. Hala is also the founder and CEO of YAP Media, ... Show More
35m 24s
May 2024
Why Every Entrepreneur Should Have a Podcast with Dave Jackson
Dave Jackson is the founder of the School of Podcasting, Head of Podcast Education at Libsyn, 2018 Podcast Hall of Fame Inductee, and author of the book Profit From Your Podcast. Top 3 Value Bombs 1. Being on YouTube is fantastic, but it is not mandatory. You can thrive with just ... Show More
19m 13s