“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.”
Your first ad campaign probably won’t be your best - but we all have to start somewhere, right?
Sarah Marini, Senior Manager of Audio Partnerships at Athletic Greens, joins True Nat ... Show More
Yesterday
Unlocking Programmatic Potential with AI
In this episode of The Podcast Advertising Playbook, David "DK" Krulewich joins host Heather Osgood to talk about the value of programmatic ads, and how AI powered ad tech can help maximize both reach and revenue. David Krulewich is the CEO of Mission Media, a company dedicated t ... Show More
36m 34s
Sep 24
Growing Your Audience: The Power of Cross-Promotion
In this episode of the Podcast Advertising Playbook, host Heather Osgood sits down with Lauren Passell, Founder and CEO of Tink Media, a podcast growth and discovery company. Lauren shares how creators can grow their audience and increase discoverability with cross-promotion, int ... Show More
40m 55s
Sep 10
Creating for Kids: Why Video Matters for Young Audiences
On this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Lynn Kestin Sessler, Executive Producer behind children’s podcasts and video content for Nickelodeon, PBS, and FableVision. With deep experience in both traditional media and digital storytelling, ... Show More
36m 3s
Aug 2023
1553: Secrets to Launching a Top Podcast with Hala Taha, Host of Young and Profiting (YAP) Podcast
What does it take to launch a super successful podcast these days? "Podcast Princess" Hala Taha shares how she quickly built her show, Young and Profiting, to be one of the top business and entrepreneurship podcasts across all apps. Hala is also the founder and CEO of YAP Media, ... Show More
35m 24s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do! YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS). If you nee ... Show More
1h 5m
Nov 2020
Understanding The Digital Economy | Interview on FYI Podcast
Today’s episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID-era ... Show More
33m 41s