logo
episode-header-image
Apr 2023
39m 45s

Podcast Advertising is Influencer Market...

Heather Osgood
About this episode
“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.”  Your first ad campaign probably won’t be your best - but we all have to start somewhere, right?  Sarah Marini, Senior Manager of Audio Partnerships at Athletic Greens, joins True Nat ... Show More
Up next
Jan 14
True Native Media: 10 Years of Building Trust and Scaling Podcast Advertising
To mark 10 years of True Native Media, VP Nick Gryniewicz steps in as guest host to sit down with founder and CEO Heather Osgood for an honest conversation about what it really takes to build a company in podcast advertising from the ground up. Together, they reflect on the lesso ... Show More
26m 59s
Dec 17
Why Focus Wins
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), to explore how specialization, podcasting, and thoughtful marketing strategy can drive sustainable growth. Jason shares how bui ... Show More
40m 12s
Dec 3
Guesting, Booking, and Brand Awareness, Oh My!
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Sam Brake Guia, Co-Founder of Podwritten and host of Mics to Millions. Sam works at the center of podcast guesting, booking, and creator strategy, bringing a unique view into how brands and pe ... Show More
37m 30s
Recommended Episodes
Aug 2023
1553: Secrets to Launching a Top Podcast with Hala Taha, Host of Young and Profiting (YAP) Podcast
<p>What does it take to launch a super successful podcast these days? "Podcast Princess" <a href="https://www.instagram.com/yapwithhala/">Hala Taha</a> shares how she quickly built her show, <a href="https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id13688 ... Show More
35m 24s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do!  YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).  If you n ... Show More
1h 3m
Jan 2024
990. Podcast Growth in 2024
tail spinning
35m 42s
May 2024
Social Media Marketing The Right Way
<p>Today&#39;s episode is a 4Ds session I had in the VaynerMedia office, I answer a bunch of very important questions for business owners and entrepreneurs such as how to deliver value to your people, the impact of AI on agencies and how should brands approach selling. I also sha ... Show More
59m 35s
Nov 2020
Understanding The Digital Economy | Interview on FYI Podcast
<p>Today’s episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID- ... Show More
33m 41s
Mar 2024
I Used ChatGPT To Create A Marketing Plan In 30 Minutes
Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with th ... Show More
43m 31s