What happens when consumers love the idea of your product but freeze when it is time to choose?
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Andy Lopez, CMO of Behr Paint, to unpack how Behr is turning consumer friction into brand opportunity. Andy shares why “color paralysis” is one of the biggest pain points in the paint journey, how Behr uses insight to build confidence at the point of decision and why the strongest marketing ideas start by solving something real.
Andy Lopez is Chief Marketing Officer of Behr Paint, where he leads an integrated marketing organization spanning brand, product marketing and commercialization. He began his career agency-side, including at Saatchi in Los Angeles working on Toyota, before moving to Behr more than nine years ago.
At Behr, Andy has expanded across brand marketing, product and broader marketing leadership, bringing together consumer insights, innovation and go-to-market strategy. His perspective is shaped by experience on both sides of the agency-brand relationship, as well as Behr’s long-standing exclusive partnership with Home Depot.
What You'll Learn:
Hosted on Acast. See acast.com/privacy for more information.