Since joining Rodan + Fields, Anncy Rowe, Chief Commercial Officer, has transformed how the brand connects with consumers, leading marketing, sales, digital, and ecommerce with a fresh, strategic vision. With over a decade of experience at Maybelline and Lancôme, she brings unmatched expertise in brand innovation and consumer-first creativity, launching awar ... Show More
Sep 14
The Allergy Aisle Just Got a Drug-Free Glow-Up With Lorne Lucree, Founder of Wizard Wellness
Wizard is reimagining allergy care for people who are tired of the same clinical, one-dimensional options that have dominated the category for decades. Founded by beauty industry veteran Lorne Lucree, Wizard was born from his own lifelong struggle with allergies and his belief th ... Show More
49m 48s
Oct 2019
Elisabeth Charles, CMO of Rodan + Fields - Becoming The No. 1 Skincare Brand that Nobody's Heard Of
Elisabeth Charles, CMO of Rodan + Fields is not only a serial big-brand CMO (formerly of Petco, Athleta and Old Navy), she’s already earned her stripes as a GM for Old Navy Outlets before taking on her role leading marketing for the No. 1 skincare brand in North America. Rodan + ... Show More
31m 18s
Feb 2024
Renée Rouleau on taking on retail partners after 27 years in business
Renée Rouleau, the celebrity esthetician and entrepreneur, opened her first spa and launched her first product in 1996. By 1999, she had become an early entrant in e-commerce.
Today, rather than giving facials, Rouleau is focused on her role of founder and CEO of her brand, which ... Show More
36m 48s
Jan 2022
How to Decipher Marketing Claims on a Product with Jane Wurwand of Dermalogica
Jane Wurwand is an icon in the skincare industry. Founder of Dermalogica, she joins us to share her experience of building a brand that spans three decades, the best business advice she's ever received, the difference between launching a brand in the '80s vs. now, and what is sim ... Show More
1 h
Oct 2022
Discover The Brand Creating A Sustainable Fragrance Empire
<p>We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral Street, a vegan and sustainable fragrance brand that's sold in Sephora, ... Show More
42m 22s
Sep 2019
Beauty Brand DNA Ft Amanda Baldwin, President of Supergoop!
<p>“Every great brand has something in it that’s very unique and distinctive and belongs on this planet, and the best brands are the ones that know how to take that and constantly evolve it. Those brands stand the test of time.” - my guest, Amanda Baldwin</p><p>Over the past ... Show More
48m 48s
Nov 2022
Marketing Strategies From Rare Beauty’s CMO
<p>In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclus ... Show More
34m 12s