Marketing Strategies From Rare Beauty’s ...

When Lauren Levy struggled through a freezing diaper change with 30 snaps to close, she spotted a gap no one had filled in a century of baby clothing. She and co-founder Lawrence Scheer spent two years perfecting a patented magnetic closure before selling a single item. Today, Ma ... Show More

Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business—with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers. For more on ... Show More

In a crowded market, copying products has become effortless. Herman Scheer cofounder John Scheer explains why building a strong, clear brand is an entrepreneur’s last line of defense. By rooting messaging in human truth and optimizing copy for AI search tools, he reveals how mode ... Show More

Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland. Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their produc ... Show More

If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is buildin ... Show More

<p>Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your brand differentiators can set you apart in the competitive skincare industry. Kelley shares insights on how to leverage uncomplic ... Show More

#047 - In this episode, Destaney sits down with Ekta Chopra from e.l.f. Beauty and Jeff Cohen, tech evangelist from Amazon, to explore the innovative marketing strategies that have propelled e.l.f. Beauty to the forefront of the beauty industry. They delve into the creative proce ... Show More

In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."In this episode, the following topics are ... Show More

<p>Today’s episode is another edition of our Coffee and Commerce series where we are joined by Mona Kattan of Huda Beauty to discuss creating inspiring content around your brand. Enjoy! Let me know what you think. Tweet me or leave a review.</p> <p>Tweet Me! @garyvee</p> <p>Text ... Show More

<p>CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately ... Show More

<p><span style="font-size: 10pt;">Do you know how powerful analytics can be in transforming a brand? In this episode, I'm excited to introduce Celina Wong, the Senior Director of Analytics and Strategic Insight at TULA Skincare. We dive into how Celina's expertise in data analyti ... Show More