In this episode of Shopify Masters, Janell Stephens of Camille Rose shares with us the hurdles of finding the ideal production partner, grassroots marketing, and how COVID-19 affected her business.
Yesterday
How 12 Founders Are Using AI To Get Ahead
Twelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s the playbook being written in real time by the founders of Figs, Therabody, The Black Tux, Loftie, and more. For more details on this episo ... Show More
27m 37s
Apr 28
How Loftie Sold 200,000 Alarm Clocks Without VC Money
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row. For mo ... Show More
35m 11s
Apr 23
She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business
She had 18 million followers, a product idea born from panic attacks, and zero paid ad spend on launch day. Within 24 hours, Hugz was sold out. Lexi Hensler built Give Hugz — a line of weighted stuffed animals designed to trigger deep pressure stimulation — by turning her own bat ... Show More
45m 57s
Apr 2024
509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott
A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. S ... Show More
49m 4s
Mar 2023
From Culinary Arts to Beauty Innovation: The Kate McLeod Story
<p>Kate McLeod, the founder of the award-winning and zero waste beauty brand, created her collection of Body Stone solid moisturizers in her Brooklyn kitchen. With her classical culinary training, she was able to transform cocoa butter into a unique beauty solution that brings in ... Show More
46m 11s
Nov 2022
Beauty costs: How do you create a beauty empire? With Marcia Kilgore
Perhaps you have heard of Marcia Kilgore, or maybe not, but if you’re a woman, a beauty junkie, or just love shoes, you are likely to have heard of one of the five multi-million dollar companies that she has launched over the last two decades.Marcia is the brains behind the beaut ... Show More
17m 29s
Apr 2021
123 - Interview With Luxury Marketing Expert Michelle Peranteau
<p>In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer brand and omni-channel marke ... Show More
42m 36s
Aug 2019
120: Getting your business house in order - with Meryl Johnston
The first few years of a new business can be rather messy and disorganized as you experiment with your products, branding, strategies, pricing, etc. - but if you want to grow and scale, then you need to get your house in order. Today's guest is Meryl Johnston of Bean Ninjas, and ... Show More
24m 17s