Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages.
Apr 23
She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business
She had 18 million followers, a product idea born from panic attacks, and zero paid ad spend on launch day. Within 24 hours, Hugz was sold out. Lexi Hensler built Give Hugz — a line of weighted stuffed animals designed to trigger deep pressure stimulation — by turning her own bat ... Show More
45m 57s
Feb 2024
Growing Profitability ft. Cody Plofker of Jones Road Beauty
<p>Tune in to the latest episode of the E-commerce Playbook Podcast! In this episode, Taylor dissects the success of Jones Road Beauty with Cody Plofker, CRO of Jones Road Beauty. Discover their outstanding GQ score of 177.39 and unparalleled spending power, making them a true ou ... Show More
40m 38s
Apr 2023
Bobbi Brown: Jones Road Founder, Makeup Artist, and Serial Entrepreneur
<p>Makeup artist, beauty titan, and entrepreneur Bobbi Brown is a multihyphenate of the highest order. After beginning her career as a makeup artist who became known for a natural aesthetic that stood out against the highly graphic makeup of the time, Bobbi changed the beauty lan ... Show More
52m 19s
Jan 2021
No Brand Does it the Same Way: Celebrity Manicurist and Founder Deborah Lippmann
Anyone interested in beauty products has come across the name Deborah Lippmann before, but few folks know the backstory. She’s made such a name for herself as a celebrity manicurist, and launched her own line of nail polish at the encouragement of such wonders as Mariah Carey, th ... Show More
46m 11s
May 2021
The Art & Importance of Patience: Bobbi Brown
It seems crazy to think that there was a time when entrepreneur, creatrix and makeup maven Bobbi Brown didn’t know what she wanted to do with her life, but like many young people it took some coaxing to decide on a career path. However, once she realized her passion lay in makeup ... Show More
28m 31s
Nov 2021
Bringing Big Beauty Savvy to Her Own Brand with Courtney Baber, Co-founder of The Route Beauty
<p>Through time, some of the strongest relationships have led to the biggest successes. Cory and Shawn from Boy Meets World were a dynamic duo, Turk and JD from the television show Scrubs are the traditional sitcom-bromance most friends envy. But what happens when friends become ... Show More
38m 16s
<p><em>Priya Rao, executive editor, Business of Beauty, joins Lauren Sherman to unpack how the singer’s lifestyle label has managed to build a loyal fan base — without his direct involvement. </em></p><br><p><strong>Background:</strong> </p><br><p>Harry Styles has manag ... Show More
