For the longest time, coffees were dull and bitter. But then a small group of pioneers changed the world.
In this episode, we travel back to the 1960s and ’70s to meet the trailblazers who realised coffees could taste distinctive: sweeter, brighter, cleaner.
We discover how their personal preferences became a movement, then a form, and eventually a global definition of “quality”.
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Go deeper into the story of quality:
Specialty Coffee Association's new Coffee Value Assessment
2004 cupping form from the Specialty Coffee Association of America
SCAA Coffee Cuppers Handbook (4th edition, 2011)
Michael Sheridan of CQI discussing the inter-organisational politics behind the Houston Expo announcement on Lee Safar's Map It Forward podcast
Listen to episodes on coffee history, farming and people on the main Filter Stories channel. Click here.
Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses.
What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.
Meet the Mazzer Super Jolly g, the iconic grinder that's got even better. Click here to learn about its super fast grinding, bump protection, and 100th-of-a-gram accuracy.