logo
episode-header-image
Nov 18
3m 16s

Advice you'd give to yourself before lau...

I Hear Everything
About this episode
B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth podcast, shares his framework for evaluating content performance. He recommends tracking meaningful comments that spark conversations, monitoring average view duration to gauge content quality, and optimizing clic ... Show More
Up next
Nov 21
Three metrics that prove your content strategy is working
<p>Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails a ... Show More
3m 32s
Nov 20
Biggest red flag that shows a company isn’t ready to start a video podcast
<p>B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that ... Show More
2m 58s
Nov 19
How do you get a company executive to say something quotable in their first recording session?
<p>B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome ini ... Show More
2m 49s
Recommended Episodes
Jan 2025
The New B2B Placement Modifier
<p><strong>Episode #065 -</strong>&nbsp;Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant ... Show More
8m 33s
Sep 2024
Sales Spotlight- B2B Sales Success Blueprint - Cara Armstrong
Tune in as John Golden, Cara Armstrong, and Martha Meister dive into key strategies for boosting year-end sales. From quarterly audits to understanding buyer psychology, this episode covers essential topics like adapting to market shifts, creating compelling messaging, and refini ... Show More
31m 12s
Jan 2022
TBWA Chiat Day LA has a new unit dedicated to B2B marketing. We learn about it from John Hickman
<p>TBWA Chiat Day Los Angeles has formed an elite team of creatives and strategists to build out a B2B marketing practice. I talk with Managing Director John Hickman about the back story and the case for B2B.</p> 
40m 8s
May 2025
The Death of the Decision Maker: How Buyer Behavior is Reshaping Sales
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2517440/open_sms">Send us a text</a></p><p>Bill and Bryan continue their deep dive into evolving buyer behavior with some eye-opening insights that challenge conventional sales wisdom. In this episode, th ... Show More
19m 15s
Apr 2025
If Sales & Marketing Did This Your Number Would Skyrocket | Garrett Mehrguth - 1888
Sales and marketing teams? Sometimes, they clash like siblings, which tends to hold companies back from hitting their goals. Getting every single seller in the company to have that CEO-level drive? That's a whole other challenge.Is there a way to tackle both of these sales challe ... Show More
31m 30s
Jan 2025
How To Win In Sales Today
<p>Sales methodologies are often overly complicated with too many acronyms, which is usually by design because goo-roos and high-dollar consultants want to prove how savvy they are by confusing you.</p><p>Technology alone will not solve your sales challenges, and neither will a n ... Show More
10m 39s
Sep 2024
Authenticity vs. Sales Tactics
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2517440/open_sms">Send us a text</a></p> <p>In this episode, Bill and Bryan discuss authenticity in sales. They explore the tension between being genuine and using learned sales tactics, questionin ... Show More
16m 54s
Nov 2024
Unleash Your Strategic Sales With RevHeat's Ken Lundin
<p>In this conversation, Ken Lundin and I explore the dynamics of sales growth, the impact of technology on communication, and the importance of curiosity in sales. We discuss the myths surrounding product-led growth, emphasizing the need for a client-centric approach. The co ... Show More
47m 55s
Jun 2025
Sales Training // Jab Your Prospects, Flip The Script, Control the Sale // Learn How on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
#12WeeksToPeak #salestraining #SelfImprovement I'm going solo today to start year 13 of The Sales Podcast, episode 718.I updated an old blog post about "jabbing hard-charging" prospects to 'flip the script' in sales.Our job in sales is to disqualify prospects, engage them effecti ... Show More
28m 13s
Jun 2025
How to Craft a Great Sales Presentation
<p dir="ltr">Lightning Round: Top 10 Ways to Update Your Sales Strategy</p> <p dir="ltr">Question: Marquessa from Salt Lake City, Utah asks, "I work for a tech start-up and we are doing well - start-ups are a struggle - and while we have been well-funded, we need sales. We have b ... Show More
24m 44s
Listen to millions of songs and podcasts on Anghami