logo
episode-header-image
May 2025
18m 45s

The Death of the Decision Maker: How Buy...

Bill Caskey and Bryan Neale: B2B Sales Trainers
About this episode
Send us Fan Mail Bill and Bryan continue their deep dive into evolving buyer behavior with some eye-opening insights that challenge conventional sales wisdom. In this episode, they tackle the myth of "the decision maker." They explore how buying by committee has become the new normal and why your traditional one-to-one sales training might be preparing you f ... Show More
Up next
Aug 3
Lessons We've Learned From Those We've Lost
Send us Fan MailEvery person you've worked with has a story you probably never asked about — and sometimes you don't find out until it's too late.In Part 2 of their series on the people of sales, Bill and Bryan honor a handful of people who shaped their careers — a neighbor and a ... Show More
17m 41s
Jul 27
The People Who Taught Us Everything We Know About Sales
Send us Fan MailTwenty years in this business means running into a lot of characters. This week Bill and Bryan riff on the people — bosses, clients, gatekeepers, baristas — who taught them something they never forgot, whether the lesson was about sales or just about being human.Y ... Show More
16m 37s
Jul 6
Self-Scouting: The Mid-Year Sales Review Most Reps Skip
Send us Fan MailYou're six months into the year. Do you actually know what's working in your sales process — and what you quietly stopped doing back in February?Bill and Bryan borrow a trick from football coaches: self-scouting. Before the next game, coaches review their own film ... Show More
16m 31s
Recommended Episodes
Jan 2024
#104: How Challengers Thrive in a Fear-Driven Market
You know your conversion rates, historical conversion rates, and territory inside and out. You have more data at your fingertips than ever before and your buyers keep saying yes — but then they don’t sign (or worse, disappear.). As sales leaders look back at 2023, many of them fi ... Show More
34m 35s
Jul 2023
Media Buyers: Why Your Job Is NOT Doing Your Job
Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance of letting the machines do the work and resisting the urge to constantly tweak and make changes. They explain that media buyers now need to ... Show More
51m 46s
Aug 2023
Episode 293 Navigating the New Sales Frontier: Going Beyond the Problem
Matt Ryder and Jeremy Miner are back together today in an all new episode of "Closers Are Losers". The sales duo delve right into the evolving sales landscape talking about going past surface level and not stopping at the prospect’s problem and digging even deeper and revealing h ... Show More
30m 34s
Dec 2023
Cracking the Sales Code: Mastering the Psychology of Negotiation with Brian Will
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Brian Will, a sales and management consulting expert, discuss the psychology of sales and negotiation. They emphasize the importance of authenticity, active listening, and asking the r ... Show More
20m 55s
Oct 2023
Why The Current SDR/BDR Play is Dead | Howard Dover - 1712
It's hard to keep up with the current methods of the sales industry? In this episode of "The Sales Evangelist Podcast," you will discover the sales industry's current SDR/BDR challenges and innovative strategies to combat them. Our host, Donald Kelly, speaks with Howard Dover, a ... Show More
33m 24s
Jul 2024
The Sales Sherpa - What Buyers Want | 428
<h3>Salespeople need to shift from selling to guiding and clarifying, becoming domain experts in order to help customers navigate the overwhelming amount of content and make informed buying decisions.</h3> <ul> <li>Understand how the client mindset has changed over time to use it ... Show More
6m 37s
Jun 2024
The 7 Steps To Get People To Buy, With Cole Gordon
🚀 Grow faster—GUARANTEED—with AI, FixerWes, & the right tech stack.The Sales Whisperer® Inner Circle → https://FixerWes.com📬 Daily insights: https://thesaleswhisperer.com/daily💼 https://www.linkedin.com/in/thesaleswhisperer/🤖 Best CRM for your business: https://CRM.FixerWes.c ... Show More
31m 9s
Jan 2024
#102: From Stalled to Sealed: Winning Sales Strategies For Today
Why aren’t you winning? For so many modern sellers, the answer is only visible once it’s too late. According to research published in The JOLT Effect, 40-60% of deals are lost to this nearly-invisible force. This week on WTCS we’re joined by Ted McKenna, founding partner at DCM I ... Show More
32m 52s
Oct 2022
Beyond the Challenger Sale Part 2: Focus on Value & Make your Product Easy to Buy (with Brent Adamson, Author ”The Challenger Sale” & ”The Challenger Customer”)
Brent Adamson is a former Harvard professor turned Wall Street Journal award-winning author and sales researcher. He co-authored "The Challenger Sale" and "The Challenger Customer" with my former guest Matt Dixon, and these days is challenging us to concentrate on making products ... Show More
43m 10s