logo
episode-header-image
May 2025
18m 45s

The Death of the Decision Maker: How Buy...

Bill Caskey and Bryan Neale: B2B Sales Trainers
About this episode
Send us a text Bill and Bryan continue their deep dive into evolving buyer behavior with some eye-opening insights that challenge conventional sales wisdom. In this episode, they tackle the myth of "the decision maker." They explore how buying by committee has become the new normal and why your traditional one-to-one sales training might be preparing you for ... Show More
Up next
Feb 6
Be the Guide Your Customers Are Craving
Send us a textBill Caskey explores the most important question in sales: What is your role in the buyer-seller dance?In this solo episode, Bill breaks down the Guide Model—a three-part framework that transforms how you show up with customers. Instead of selling to people who don' ... Show More
7m 1s
Feb 2
Mental Health in Sales: Movement Creates Momentum
Send us a textIn the final episode of our mental health in sales series, Bill and Bryan tackle a truth most sellers ignore: you can't think your way out of a slump—you have to move your way out.Drawing from Scott Galloway's "get out of the house" philosophy and real client storie ... Show More
24m 26s
Jan 30
How Detachment Creates Sales Freedom
Send us a textIn this solo episode, Bill breaks down why detachment might be the most important skill you're not practicing. When a client asked for help with negotiation, positioning, and value communication, Bill realized all these challenges stem from one core issue: attachmen ... Show More
5 m
Recommended Episodes
May 2022
How I Close COMPLEX Sales In A SINGLE Call | Selling Made Simple
In sales, the general rule of thumb is, the more complex the product, the longer the sales cycle. And for some complex products, that might be true. But for others, a single phone call is all it takes to get a deal done. I close complex training and consulting packages with some ... Show More
17m 38s
May 2022
5 Ways You’re SCARING Away Buyers | Selling Made Simple
I hate to break it to you, but if your leads aren’t buying, the problem isn’t with them. It’s with you. In today’s video, we’re looking at 5 reasons your leads just won’t bite. And 5 things you can do to fix it. Now, one of the most important lessons you’re ever going to learn in ... Show More
13m 53s
Apr 2022
How To Convince A Someone To Buy From You | Selling Made Simple
As a sales rep, it’s your job to convince the buyer that you’ve got the solution to their problems. But how exactly do you get a sales lead from the point of zero product awareness to enthusiastic buyer? Today we’re talking about perhaps the most foundational of all sales techniq ... Show More
12m 4s
Jul 2022
This Book Will Help You Sell Through The Recession | Selling Made Simple
Like it or not, experts agree there’s a recession looming on the horizon. And the sales professionals that know how to tweak their strategy accordingly are the ones that will survive, even thrive over the next few years. Here’s how to do it. Today we’re talking about concepts cov ... Show More
13m 3s
Aug 2022
How to Sell Against Competition: Convert Your Competitors Accounts To Your Own | Salesman Podcast
In the minds of many reps, competitor buyers are off-limits for prospecting. After all, why waste time with a buyer that’s already entrenched with someone offering a similar product? But as it turns out, competitor buyers are some of the best prospects you can target. They’re mor ... Show More
19m 28s
Jul 2022
How To Identify “Do Nothing Deals” And Win More Of Them
Tom Pisello is the current Chief Evangelist for sales enablement at Mediafly. On this episode of the Salesman Podcast, Tom uses data-backed evidence to explain “Do Nothing Deals” and how salespeople can break the status quo to close more of these deals. You'll learn: .adwrapper { ... Show More
38m 8s
Jun 2022
This Question Will Make You Better At Sales | Selling Made Simple
Want to get better at selling in two seconds? Easy peasy. Ask potential buyers, “What's stopping you solving this problem for yourself?” You’ll eliminate objections AND set yourself up for an easier close with just one phrase. But hold on—asking the question is only half the batt ... Show More
13m 24s
Jun 2022
SALES Is Just Like DATING... | Selling Made Simple
Question for you—what do a product demo and a candle-lit dinner have in common? As it turns out, more than you might think. See, sales is a lot like dating. If you jump into a sales call by bragging and boasting about your product, your buyer is going to immediately lose interest ... Show More
10m 54s
Aug 2025
Brent Adamson's Framemaking Sales - How to Make Customers Trust Themselves | Sales Influence Podcast
<p><span class="yt-core-attributed-string--link-inherit-color" dir= "auto">Brent Adamson reveals why most sales reps fail to connect with buyers - and his breakthrough approach that makes customers actually want to talk to you. Grab a copy of Brent's new book "The Framemaking Sal ... Show More
51m 29s
Aug 2024
Stop Making This Mistake When Closing The Deal | Yano Anaya - 1824
You’re using every sales tactic, method, and technique to get a potential buyer to close a deal. When you think they are going to say yes, they end up telling you I have to think about it some more. Within your mind, you think you did everything right. So why are they telling you ... Show More
31m 52s