The New B2B Placement Modifier

Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant B2B clientele. Brand owners can now identify what portion of their sales is driven by business buyers versus regular consumers with insights from Seller Central's business reports. Justin also provides applicable strategies for leveraging this data to effectively make informed decisions about targeting B2B customers.

Some key takeaways: 

• Amazon's new B2B bid multiplier can help brands effectively target business buyers, providing a new layer of advertising strategy on Amazon Ad Console.
• Brands can assess their B2B sales percentage via Amazon Seller Central to decide if targeting B2B customers is beneficial for their advertising campaigns.
• Regularly monitor campaign performance through Ad Console and adjust bidding strategies accordingly to ensure optimal reach.
• Engaging with this new feature can help brands incrementally increase their reach without dramatically overhauling existing advertising efforts.

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