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Nov 20
2m 58s

Biggest red flag that shows a company is...

I Hear Everything
About this episode
B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that prove content effectiveness: meaningful comment engagement, high average view dura ... Show More
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Nov 21
Three metrics that prove your content strategy is working
<p>Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails a ... Show More
3m 32s
Nov 19
How do you get a company executive to say something quotable in their first recording session?
<p>B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome ini ... Show More
2m 49s
Nov 18
Advice you'd give to yourself before launching the B2B Growth podcast?
<p>B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth podcast, shares his framework for evaluating content performance. He recommends tracking meaningful comments that spark conversati ... Show More
3m 16s
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