TBWA Chiat Day Los Angeles has formed an elite team of creatives and strategists to build out a B2B marketing practice. I talk with Managing Director John Hickman about the back story and the case for B2B.
Jun 7
Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative. Johnny Corpuz, Head of Comms Strategy at BBDO, Asmirh Davis, Partner and President at Majority, and Gunny Scarfo, Co-Founder at Nonfiction join me. Thanks to Tracksuit (afforda ... Show More
46m 36s
May 31
Walmart's Virtual Worlds Gaming Strategy
Walmart's Head of Emerging Experience, Justin Breton and GEEIQ's CEO Charles Hambro join me to talk about gaming, virtual worlds and Walmart's place in them. This is episode one in a three episode virtual worlds series. Tickets for our June 18th, 2026 Live from Minneapolis show a ... Show More
36m 39s
Aug 2020
The "new normal" in post-Covid B2B sales
<p>Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Enablement at Showpad, which is a sales enablement platform, that marketers and sales teams rely on, to prepare sellers, engaged b ... Show More
17m 29s
Sep 2024
Timeless Marketing Principles with Jason Ing, Gusto CMO
90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?<br /><br />This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jas ... Show More
49m 36s
Aug 2024
Building Outbound Sales Teams For Agencies w/ JJ Russell
This week's guest is JJ Russell, founder of Higher Resolution Outbound a company that specializes in outbound sales for agencies.JJ, an expert in outbound sales with a background in marketing agencies, shares his remarkable story of transitioning from ministry to building Apex Re ... Show More
46m 1s
Jul 2023
Episode 201: Sales / Follow Up Emails Made Simple with Jim Edwards and CopyandContent.ai
<p>Jim Edwards and Stew Smith demonstrate using the <a href="https://www.CopyandContent.ai">https://www.CopyandContent.ai</a> Genies to create applicable sales and follow-up emails that help you nurture leads, build new leads, relationships, and sales personally created for the i ... Show More
49m 51s