TBWA Chiat Day Los Angeles has formed an elite team of creatives and strategists to build out a B2B marketing practice. I talk with Managing Director John Hickman about the back story and the case for B2B.
Apr 20
What happens when the Airbnb team takes on a mortgage brand?
What happens when the team that brought you Airbnb's Belong Anywhere, Coke's Share a Coke and Prudential’s Day 1, come together on a mortgage brand? Rocket's new work is the result of not simply disrupting the mortgage category, but defining a new one. You can watch this episode ... Show More
42m 31s
Apr 12
On the Spot: Levis and Jeep
It's planners talking brands they've never worked on. I'm joined this month by John Kenny, CSO at Eversana Intouch and Ashley Williams, SVP, Experience Design at Spark Foundry, NYC. We're talking two iconic American brands. You can also watch this episode and see the creative wor ... Show More
45m 32s
Apr 5
Planning for Effective Outcomes 2026 Ep#1: Getting to the Client Brief
Colin Kavanagh, CMO at Pernod Ricard, Adam Craw, Global Head of Prime Marketing at Amazon and George Felix, EVP CMO at Brinker International discuss how they get to defining their objectives, challenges, strategies and audience insights. And who writes the client brief. Thanks to ... Show More
43m 28s
Aug 2020
The "new normal" in post-Covid B2B sales
<p>Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Enablement at Showpad, which is a sales enablement platform, that marketers and sales teams rely on, to prepare sellers, engaged b ... Show More
17m 29s
Sep 2024
Timeless Marketing Principles with Jason Ing, Gusto CMO
90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?<br /><br />This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jas ... Show More
49m 36s
Aug 2024
Building Outbound Sales Teams For Agencies w/ JJ Russell
This week's guest is JJ Russell, founder of Higher Resolution Outbound a company that specializes in outbound sales for agencies.JJ, an expert in outbound sales with a background in marketing agencies, shares his remarkable story of transitioning from ministry to building Apex Re ... Show More
46m 1s
Jul 2023
Episode 201: Sales / Follow Up Emails Made Simple with Jim Edwards and CopyandContent.ai
<p>Jim Edwards and Stew Smith demonstrate using the <a href="https://www.CopyandContent.ai">https://www.CopyandContent.ai</a> Genies to create applicable sales and follow-up emails that help you nurture leads, build new leads, relationships, and sales personally created for the i ... Show More
49m 51s