What do a superhero named Captain Rochester, a bold business trip to Brazil, and AI-powered sales have in common?
Lacey sits down with Colin Strother, Executive Vice President at Rochester Electronics, to explore how a human-first approach is transforming digital transformation. Colin shares his leadership philosophy around shifting from traditional B2B to P2P — person-to-person — emphasizing the power of authentic customer relationships in a global, tech-driven landscape.
From AI agents and guided selling to hyper-personalization and seamless cross-functional collaboration, Colin details how Rochester is building scalable, trust-centered systems that keep people at the core. Tune in to hear how decades of leadership, a global outlook, and a bold trip to Brazil helped shape Rochester’s future… and why the real key to innovation might be as simple as staying human in a high-tech world.
Key Moments:
00:00: P2P, Global CX, and Hyper-Personalization at Scale
05:55 Introducing Colin Strother, EVP at Rochester Electronics
09:55 Keys to Global Customer Engagement
14:07 Implementing P2P and Unified Commerce
19:47 AI and Digital Transformation at Rochester
36:34 Building Trust in Change Management
39:41 Adopting Slack for Business Efficiency
45:48 Navigating Data Integration
53:14 Hyper-Personalization at Scale
01:01:26 Leadership and Authenticity at Rochester Electronics
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