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Oct 2024
36m 1s

Unlocking the Power of Data with Acxiom

MISSION
About this episode

 On this episode, Janet Cinfio, Chief Information Officer of Acxiom, discusses the company's role in marketing intelligence and data management, the importance of balancing privacy with personalized marketing experiences, the need for responsible innovation in technology, and the significance of encouraging diversity in STEM careers.

Key Insights:

  • Personalization in marketing is crucial for consumer engagement.
  • Brands are closer to understanding consumer preferences without identification.
  • How Acxiom employs machine learning for data preparation and real-time insights.
  • Privacy by design is integral to Acxiom's solutions.
  • Diversity in STEM is essential for innovation and growth.
  • Investing in young people's interest in STEM is vital for the future.
  • Collaboration between technology and business strategy is key.

Imagine a world where your data flows like electricity—unseen, yet powering everything you do. A world where high availability, low latency, and disaster recovery are not just expectations but realities. Welcome to the future, powered by Zayo's network.


 

In a world that never stops, Zayo is the network underneath it all, helping the most innovative and forward-thinking companies grow. Because Zayo doesn't just connect places, they connect possibilities. Zayo connects what's next for you.

Discover the power of Zayo’s network today. Visit https://go.zayo.com/network/itvisionaries


 

Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.

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This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.

That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.

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IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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