In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI.
Topics include data unification, customer engagement, the shift from DMPs to CDPs, and how data is transforming customer service across industries. They also offer practical tips for marketers to leverage data for better customer experiences and increased revenue.
Tune in to discover the future of data in marketing!
Timestamps:
00:00 Introduction
00:22 Guest Background and Experience
01:09 Understanding the Podcast Title
02:41 Diving into Data: History and Evolution
04:06 The Impact of Social Media on Data
05:22 Challenges in Data Management
07:19 Real-Time Data and Customer Engagement
14:51 Transforming Customer Service with Data
19:36 High Standards in Customer Service
20:53 Technological Adoption and Strategy
21:29 Marketing Technology Landscape
23:22 Barriers to Martech Investment
25:23 Data Integration Challenges
30:19 Agency Roles and Campaign Planning
34:29 CDP vs DMP: A Shift in Mindset
40:55 Concluding Thoughts and Recommendations22:36 Adoption and Applications of Identity Graphs
28:50 Technological Advancements and Future of Identity Graphs
31:43 The Role of Identity Graphs in Marketing
35:54 Challenges and Solutions in Implementing Identity Graphs
41:01 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q