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Mar 2025
24m 24s

When Sales Incentives Backfire

Harvard Business Review
About this episode
Sales commissions act as a crucial lever to increase revenue and customers. But sometimes those incentives bring unintended consequences. New research identifies eight ways that salespeople across industries cheat or bend the rules to maximize their gain—often at the expense of the company's bottom line and customer loyalty. Huntsman School of Business profe ... Show More
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