logo
episode-header-image
Mar 2025
11m 52s

Sales Enablement - Sales Influence Podca...

VICTOR ANTONIO
About this episode
Sales Enablement Impact
  1. 🚀 61% of companies have a sales enablement position, boosting quota achievement by 23% compared to those without.
  2. 💼 Sales enablement focuses on training, tools, and talent development, covering technical product knowledge and sales process skills.
Time Management and Productivity
  1. ⏰ Only 37% of salesperson time is spent on actual sales activities, highlighting the need for productivity-enhancing tools.
  2. 🔧  A sales enablement person can curate technology by testing and implementing tools to make salespeople more effective.
Training and Development
  1. 📚 Developing a sales training cadence involves determining frequency, types (classroom, LMS, video conferencing), and testing methods.
  2. 🎯 Effective sales enablement can help companies grow by 23% in terms of quota achievement, according to a study.
Up next
Aug 13
Brent Adamson's Framemaking Sales - How to Make Customers Trust Themselves | Sales Influence Podcast
Brent Adamson reveals why most sales reps fail to connect with buyers - and his breakthrough approach that makes customers actually want to talk to you. Grab a copy of Brent’s new book “The Framemaking Sale: Sell More by Boosting Customer Confidence” (Amazon): https://geni.us/Fra ... Show More
51m 29s
Apr 2025
Selling Something For Free - Sales Influence Podcast - SIP 554
Victor Antonio's podcast excerpt explores the counterintuitive idea that simply giving something away for free doesn't guarantee its acceptance. He argues that to effectively offer something for free, one must still "sell the free" by framing it with perceived value and context, ... Show More
8m 22s
Mar 2025
A Method To Selling - Sales Influence Podcast - SIP 553
The podcast episode from the Sales Influence Podcast, hosted by Victor Antonio, draws a parallel between method acting and effective sales techniques. Antonio suggests that salespeople should empathize deeply with their clients, mirroring how method actors immerse themselves in a ... Show More
8m 48s
Recommended Episodes
Nov 2024
Unleash Your Strategic Sales With RevHeat's Ken Lundin
In this conversation, Ken Lundin and I explore the dynamics of sales growth, the impact of technology on communication, and the importance of curiosity in sales. We discuss the myths surrounding product-led growth, emphasizing the need for a client-centric approach. The conversat ... Show More
47m 55s
Mar 2025
Enhancing Sales Skills
In this episode of "Accelerate Your Business Growth," host Diane Helbig welcomes sales leadership expert Charlie Locke to explore the intricacies of building successful sales teams.Charlie, known for co-founding SDR Nation with Michael Gagliano, discusses the persistent stigma ar ... Show More
39m 27s
Apr 2025
Reignite Your Remote Sales Team With This One Tactic | Todd Caponi | Ep. 300 (Lead)
Join the 30MPC Discovery Course waitlist TODAY and get first dibs: https://clubpass.30mpc.com/discovery-course. FOUR ACTIONABLE TAKEAWAYS Run firmographic sprints with customer interviews. Ask about headwinds/tailwinds, KPIs, where they learn, and which sales emails stand out to ... Show More
39m 12s
Dec 2024
Cigars, Salespeople, & Sales Training: Walter Crosby on The Sales Podcast
Walter Crosby and I discuss the unique challenges and processes involved in hiring and managing salespeople. Salespeople are coin-operated...and a little bit...strange. There. I said it. We get into what I always teach is a sales manager's #1 job. (And it's not to review your CRM ... Show More
57m 58s
Oct 2024
Why Founders Need to Focus More on Sales and Marketing
Harvard Business School senior lecturer Mark Roberge argues that every aspect of being an early-stage founder involves sales. But many founders lack an understanding of how to incorporates sales into their ventures. Which sales candidate is a startup’s ideal first hire? What mark ... Show More
21m 9s
Aug 25
The Mindset Shift You Need To Make To Close More Sales
A desperate or misaligned mindset can sabotage even the most promising deals, leaving you stuck and frustrated. So, what’s the right mindset for closing more sales? Dan tackles this question head-on, sharing actionable insights, proven strategies, and real-world examples to help ... Show More
4m 7s
Sep 29
#324 Using Behavioral Science to Hack Your Customers Minds with Richard Shotton, Founder at Astroten
Behavioral science is revolutionizing how businesses connect with customers and influence decisions. By understanding the psychological principles that drive human behavior, companies can create more effective marketing strategies and product experiences. But how can you apply th ... Show More
58m 36s
Feb 2025
Navigate Media Quality To Unlock True Ad Performance with Hicham Ghazal
Are you aware that the quality of your media can make or break your advertising success? In this episode of the Below The Fold Podcast, host Ibrahim Jabri dives deep into the world of media quality in advertising with Hisham, a seasoned media professional boasting over 12 years o ... Show More
33m 42s
Aug 12
PMP Exam Mindset - Business Domain Task 4: Support Organizational Change
Master Emotional Intelligence for Agile SuccessAre you ready to elevate your PMP exam journey and master the mindset mantras for Agile and Hybrid success? In this video, we explore the transformative power of emotional intelligence (EI) in project management and its critical role ... Show More
11m 59s
Aug 22
Why Patience is Key to a Successful Marketing Strategy
Why Patience is Key to a Successful Marketing StrategyIn this episode, Terrell discusses the importance of patience and consistency in building an effective marketing strategy. He shares a personal analogy of planting a garden to illustrate how growth takes time – similar to deve ... Show More
10m 53s