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Oct 2024
20m 39s

Why Founders Need to Focus More on Sales...

Harvard Business Review
About this episode
Harvard Business School senior lecturer Mark Roberge argues that every aspect of being an early-stage founder involves sales. But many founders lack an understanding of how to incorporates sales into their ventures. Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in early on? How aggressively should an execut ... Show More
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