This week's guest is JJ Russell, founder of Higher Resolution Outbound a company that specializes in outbound sales for agencies.
JJ, an expert in outbound sales with a background in marketing agencies, shares his remarkable story of transitioning from ministry to building Apex Revenue, a successful agency specializing in outbound sales. He reveals the challenges of thriving in a saturated market and the importance of specialization and compelling offers.
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KEY NOTES:
00:31 - JJ's Background
02:20 - Status of Outbound Sales
04:48 - Effectiveness of Phone in Outbound Sales
05:42 - Challenges in Implementing Outbound Sales
11:50 - Sales Process and Communication Methods
15:39 - Building an Outbound Sales Practice
16:19 - Drafting Non-Salesy Messages
17:00 - Balancing Cost and Value
18:30 - Effective Acquisition Channels
19:12 - Outbound Sales Service Offer
20:09 - Top of Funnel Motion
21:39 - Complete Conversations Service
23:28 - Using LinkedIn for Outbound
25:05 - Marriage of Marketing and Sales
27:47 - Identifying Target Audience
30:03 - Differentiation in Outbound
32:22 - Cold Email Offer
33:29 - Challenges of Delivering on Offers
35:06 - Guaranteeing Conversations
37:17 - Effective Cold Calling
39:54 - Defining Business Goals
41:16 - Growth and Mindset
44:17 - Mapping Sales Strategy