From top car salesman to gym owner to running a $36M legal marketing agency, Angelo Perrone has done it all—without chasing clients, endless meetings, or managing client expectations. Just a smarter way to run a lead generation agency.
In this episode, we break down how he built a results-guaranteed model for personal injury attorneys, cracked the code on Facebook and YouTube ads, and mastered the art of trust-building in the legal space.
If you want to know what it takes to generate high-quality leads for attorneys (and actually deliver results), this is the video to watch.
KEY NOTES:
00:00 - Introduction to Angelo Perrone
00:10 - Transition to Marketing Agency
10:01 - Market Perception of Legal Services
13:03 - Targeting on Meta
14:01 - Creative Strategy Insights
15:00 - The Role of Data in Advertising
19:04 - Lead Qualification Process
26:40 - Agency Model Pricing
31:52 - Influencer Marketing Plans
33:35 - Copywriting Methods
42:39 - AI's Role in Marketing
45:08 - Business Advice Offer
47:43 - Ad Spend Minimums