#12WeeksToPeak #nytimes #bestseller
How To Get on the NYT Bestseller List. Get rich. Die famous.
Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales.
He discusses the strategies he employed, the economics of book publishing, and the evolution of the industry over the years. Drew emphasizes the importance of understanding the market dynamics and distribution channels for authors aiming for success.
We explore the intricacies of thought leadership, marketing strategies, and the importance of building genuine relationships with customers, and we discuss the distinction between transactional marketing and relationship marketing, emphasizing the need for emotional security and intimacy in business interactions.
The dialogue also touches on the challenges faced by small businesses in navigating the marketing landscape and the significance of effective communication in fostering long-term customer relationships.
Michael Drew's book retreat: https://bookretreat.com/
Guest email: Michael@promoteabook.com
00:00 Introduction and Background of Michael Drew
02:21 The Journey to New York Times Bestsellers
08:09 Understanding the Economics of Book Publishing
12:57 The Evolution of the Publishing Industry
19:14 The Importance of Distribution in Book Success
24:26 The Objective of Thought Leadership
25:14 Building Relationships vs. Transactional Marketing
28:30 The 12 Steps of Intimacy in Marketing
30:25 Understanding Customer Needs
36:12 The Science of Emotional Security
40:55 Navigating the Marketing Landscape
42:15 Breaking the Cycle of Burn and Churn
48:22 The Importance of Communication in Business
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
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