Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touches like handwritten notes. Tune in to hear Ralph and Lauren’s fresh perspectives on how to build stronger, more profitable customer relationships.
Chapters:
- 00:00:00 - Kicking Off with Laughs and Penultimate Introductions
- 00:01:00 - The Tale of the T-Shirt: Adventures in Penis Memorabilia
- 00:03:27 - From Laughs to Leads: Diving into Marketing Performance Indicators
- 00:07:40 - Unpacking Customer Lifetime Value (LTV) Like Never Before
- 00:11:51 - Beyond First Sales: Strategies to Keep Customers Coming Back
- 00:14:00 - Avoiding the Pitfalls of Discounting
- 00:17:30 - Personalizing the Customer Experience
- 00:19:15 - The Role of Email in Boosting Repeat Sales
- 00:20:58 - The Art of the Follow-Up: Email Reorder Sequences Done Right
- 00:22:14 - Welcome Sequences: Turning First Impressions into Lasting Loyalty
- 00:23:43 - Ensuring They Actually Use It: Steps to Boost Product Consumption
- 00:29:06 - Retargeting Magic: How to Bring Customers Back for More
- 00:34:07 - The Customer Experience: Little Touches That Make a Big Difference
- 00:37:22 - Personalizing the Post-Purchase: The Power of Handwritten Notes
- 00:39:27 - Wrapping Up: Final Thoughts and Key Takeaways
LINKS AND RESOURCES:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!