Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage.
Drawing from decades of experience, Dunford shares the nuanced art of market definition, competitive positioning, and strategic narrative. These are essential insigh ... Show More
Oct 13
How to Get People to Say Yes | Ryan Serhant
Ryan Serhant is a real estate broker, founder of SERHANT., and star of Bravo’s Million Dollar Listing New York and Netflix’s Owning Manhattan. He explains how to sell without making people feel sold to: build a connection, help first, and earn the right to ask. He also breaks dow ... Show More
56m 7s
Sep 29
Bill Ackman: The Biggest Fight of His Life
Bill Ackman is the founder and CEO of Pershing Square Capital Management, one of the most closely watched investment firms in the world. In this conversation, he breaks down how he tells the difference between real innovation from hype, what he looks for before making a billion-d ... Show More
1h 17m
Oct 2023
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)
<p><strong>April Dunford</strong> is a speaker, mentor, podcaster, best-selling author, and beloved returning guest to the show. Last year, <a target="_blank" href="https://www.lennyspodcast.com/april-dunford-on-product-positioning-segmentation-and-optimizing-your-sales-process/" ... Show More
1h 30m
Oct 2025
592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing
This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment. Key discussion points include: The real reason marketing sometim ... Show More
54m 47s
Jul 2024
Executive View Of Marketplace Marketing Measurement
<p>VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketi ... Show More
17m 1s
Apr 2022
How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas
<p>We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating an inclusive environment for minorities to have their voices heard, marketing is a powerful place to be. We are helping to shape the world ... Show More
39m 48s
May 2025
How to Go to Network (Not Market)
In this episode of the DMI podcast, host Will Francis speaks with Mark Kilens, CEO and co-founder of Tack, a community and consultancy focused on helping companies go to market. Mark shares a fresh perspective on how go-to-market strategies must evolve by putting people, no ... Show More
49m 21s