The original strategist on The Economist, Laura Marks, CBE shares the unlocks that shaped its decades-long campaign. A Gold Award winner from 1993, it's part of our Classics series with APG London, and is timeless in its lessons for marketers. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this series.
Nov 16
Live from Deutsch in LA: Those Moments of Magic
<p>We brought together planners and creatives to talk about epiphany moments - those times when you know you've just unlocked the idea. We talk about what they ultimately led to in the work. Joining me are Ryan Lehr, Co-CCO at Deutsch, John Deschner, Head of Brand at Maximum ... Show More
1h 32m
Nov 10
Chris Beresford Hill shares the truth behind Michael Cera for CeraVe
<p>An encore airing of this multiple Gold Effie winner. Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he led while at Ogilvy. Frustrated by how it was being told, he shares the reality. </p>
53m 47s
Nov 2
How Persil followed women into sports
<p>Unilever CMO, Tati Lindenberg and MullenLowe's Rachel Stets join me to share how Unilever's detergent brand in the UK, in an effort to reclaim its product performance strengths, partnered with Arsenal women's soccer for the "Every Stain Should Be Part of th ... Show More
39m 6s
Oct 2024
283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)
How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader.
ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of ... Show More
42m 23s
Jul 2024
Paris 2024: The race for the perfect running shoe
The running shoe industry is worth around $50bn across the world, with more and more of us taking part in the sport.With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sportswear company, ... Show More
17m 28s
Oct 2024
The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison
Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ... Show More
28m 33s
Aug 12
Zoot suits, mashers & New Romantics: the evolution of the dandy
From zoot suiters and mods, to mashers and Congolese sapeurs, since the early 19th century, fashionable male subcultures have popped up across the globe. Speaking to Ellie Cawthorne, Peter Andersson examines how the idea of the 'dandy' has evolved over time, and argues that the i ... Show More
29m 8s
Sep 2024
Why Looney Tunes Got Covered by Adweek and AdAge
Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. When WarnerMedia sought to revitalize Looney Tunes' social media presence, Movement Strategy rose to the challenge by creating a distinctive brand character. This character, named the ... Show More
11m 14s