Unilever CMO, Tati Lindenberg and MullenLowe's Rachel Stets join me to share how Unilever's detergent brand in the UK, in an effort to reclaim its product performance strengths, partnered with Arsenal women's soccer for the "Every Stain Should Be Part of the Game" initiative. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this ep ... Show More
Nov 16
Live from Deutsch in LA: Those Moments of Magic
<p>We brought together planners and creatives to talk about epiphany moments - those times when you know you've just unlocked the idea. We talk about what they ultimately led to in the work. Joining me are Ryan Lehr, Co-CCO at Deutsch, John Deschner, Head of Brand at Maximum ... Show More
1h 32m
Nov 10
Chris Beresford Hill shares the truth behind Michael Cera for CeraVe
<p>An encore airing of this multiple Gold Effie winner. Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he led while at Ogilvy. Frustrated by how it was being told, he shares the reality. </p>
53m 47s
Oct 27
Live from Mischief in NY: Has what matters most ever changed?
<p>Five NY strategy leaders reflect on our topic and share their points of view on where we are today and how strong the future looks for what we do. Joining us are Jeff McCrory of Mischief, Tass Tsitsopoulos of W+K, Anibal Casso of Ogilvy, Emily Portnoy and BBDO, and Tom Morton ... Show More
1h 16m
Sep 2024
Can your business still transform after 7 years as a photographer? (with Michaela Beach)
Today I'm chatting with Michaela Beach - a photographer since 2017, who is a current member of my coaching program, the Business Blueprint. Michaela lets us into her world and shares how her mindset has changed everything for her business and income, even after seven years in ... Show More
38m 57s
Dec 2024
📷 Polaroid: Invented (sort of) by a 3-Year-Old | 8
It’s the OG of instant photography — It paved the way for the iPhone, inspired Instagram, and fills every photo album on your parents’ bookshelf. Polaroid became a fave of world-class artists like Ansel Adams and Andy Warhol, but did you know its inventor, Edwin Land, actually go ... Show More
46m 13s
Aug 2023
Craig Brommers (AEO) | A Lesson in Marketing to Generation Z
<p>Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associa ... Show More
51m 35s
Jan 2025
Advice Line with Lara Merriken of LÄRABAR (October 2024)
<p>LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a coaching service for entrepreneurs.</p><p>First we meet Alison in Denver, who’s hoping to maintain her body care ... Show More
50m 46s
Sep 2024
#767: Jerry Colonna — Tim and Uncle Jerry Tackle Life, Big Questions, Business, Parenting, and Disco Duck
<p>Here is my brand-new conversation with <strong>Jerry Colonna,</strong> CEO and co-founder of <a href="http://reboot.io/" rel="noopener noreferrer" target="_blank">Reboot.io</a>, an executive coaching and leadership development firm dedicated to the notion that better huma ... Show More
1h 43m