logo
episode-header-image
Jan 2025
31m 24s

Big marketing ideas for 2025

Mark Schaefer
About this episode
Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
 
For more of Mark’s insights every week, subcribe to his award-winning blog.
Mark also offers classes in personal branding and professional speaking.
 
Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer. 
Up next
Aug 11
AI Signals to influence the purchasing decision
As use of AI soars and customers place more trust in AI, the bots are making decisions for our customers. From vacations to recipes, we're using AI in creative ways to make our lives easier and skip the time to analyze options. But how does AI make the decision? The platforms are ... Show More
44m 44s
Jul 28
Attention Economy 2.0
Gini Dietrich is a well-known thought leader, author, and entrepreneur in the corporate communications space. Her PESO marketing framework has become a standard framework for PR and marketing professionals. In this episode, Mark Schaefer's special guest host talks about how the m ... Show More
26m 56s
Jul 14
Create an AI Bot to Build Your Business
Mark Schaefer and Dana Malstaff discuss practical applications to use ChatGPT to build your own private, personal AI advisors to reach clients, expand your reach, and fuel your personal growth. This is an easy and accessible way to create new capabilities for your business withou ... Show More
32m 33s
Recommended Episodes
Oct 2023
200 - LIVE at Harvard Business School: Startup Marketing Strategies
Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands), and Tamara Grominisky (Founder of PMM Camper), as they dive into a wide range of marketing topics on this live 200th recording of the Marketing Millennials filmed at the Harvard Business School Marketing Club ... Show More
1h 6m
Oct 2024
The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison
Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ... Show More
28m 33s
May 2024
259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training
Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success.Sit down with one of franchising’s finest minds— To ... Show More
40m 28s
May 2023
Balance Your Brand Marketing and Lead Generation
With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ... Show More
35m 5s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Jul 2024
497 The Smart Advertising Book by Dan White
The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media a ... Show More
1h 22m
Jul 2022
914. Why Personal Branding is the Future of Marketing with AJ Vaden, the CEO and Co-Founder of Brand Builders Group
I’m joined by AJ Vaden, the CEO and Co-Founder of Brand Builders Group, one of the world’s leading authorities on personal brand strategy. We dive into what it means to have a personal brand and address some of the common misconceptions that people have around the idea. AJ emphas ... Show More
1h 4m
Oct 2024
285 - How to Take Creative Risks with Taylor Corrado, Senior Director of Brand Marketing at Wistia
How should you actually think about a brand budget? What should be included in it? I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks ... Show More
36m 47s
Jan 2025
Using Brand Marketing to Grow Your Newsletter
Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. ... Show More
17m 41s
Jan 2025
Resilience in Business: Tom Shipley’s Insights on Growth, Strategy and Building Iconic Brands - CFR #746
In this episode of ClickFunnels Radio, hosts Ben and Chris welcome Tom Shipley, a seasoned expert in the beauty product industry with a remarkable track record of generating over $2 billion in sales through infomercials and innovative marketing strategies. Tom shares insights int ... Show More
50m 45s