logo
episode-header-image
Oct 2024
28m 33s

The Role of Storytelling in Brand Buildi...

ADWEEK
About this episode

Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homebuilder, and learn how she's revolutionizing brand storytelling and consumer engagement in the home construction industry. With insights on innovative digital products, strategic partnerships, and the importance of personal branding, this episode is a must-listen for anyone looking to elevate their marketing game!


SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners


Hosted on Acast. See acast.com/privacy for more information.

Up next
Nov 20
How Experiential Marketing Uncovers Hidden Profits ft. Kristen Lauria
<p><a href="https://www.linkedin.com/in/kristenlauria/" rel="noopener noreferrer" target="_blank">Kristen Lauria</a>, Chief Customer and Marketing Officer at Wheels Up, joins this episode of Marketing Vanguard to explore the evolution of luxury travel marketing and brand transfor ... Show More
25m 16s
Nov 13
How Infosys’ CMO Sumit Virmani Is Making B2B Marketing an Emotional Affair
Sumit Virmani, Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. As an “accidental marketer”, he brings unique ... Show More
32m 10s
Nov 5
Inside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden, Chief Marketing Officer at Texas A&M University, about building one of America’s most consequential higher-education brands.Ethan shares how his journey from Eli Lilly to Purd ... Show More
30m 18s
Recommended Episodes
Aug 2024
The Secret to Marketing Success | Double Down on What Works
<p>In this eye-opening episode of the GaryVee Audio Experience,I sit down with Mo Said, a creative entrepreneur who founded the advertising agency, Mojo Supermarket. We dive into the changing landscape of advertising and marketing. our conversations challenge the traditional noti ... Show More
41m 23s
Jul 2024
How curiosity fuels marketing
<div>Jay Acunzo contends in this episode that you don't need to be brilliant to be an effective content creator. You need to up the ante on curiosity. Curiosity is one of the most important "soft skills" of marketing. But can it be learned? Improved? Spread to a team? You'll find ... Show More
29m 37s
Sep 2024
Influencer product launches
<div>Ed Sheeran launched a new hot sauce in cooperation with Heinz. It makes so much sense. Ed doesn't have to harvest the tomatoes and make anything! Why aren't more bands launching products with influencers?</div> <div> </div> <div>While celebrity endorsements have been around ... Show More
30m 7s
Dec 2024
2024's Marketing Wins and Fails
Bud Light learned the hard way that brand assets matter. Their competitor Modelo grew from $4.8B to $6.1B in revenue while Bud Light fell to $3.6B, proving how quickly the market can shift when brands make controversial moves. And that’s just one example from a year filled with m ... Show More
50m 53s
Oct 2021
Using Marketing Metrics That Actually Matter
<span style="font-weight: 400;">Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns</span> <span style="font-weight: 400;">and prioritizing needle-moving metrics that actually move companies forward. She also exa ... Show More
29m 2s
Oct 2024
285 - How to Take Creative Risks with Taylor Corrado, Senior Director of Brand Marketing at Wistia
How should you actually think about a brand budget? What should be included in it? I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks ... Show More
35m 47s
Sep 2023
Scaling human-powered marketing
<div>As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate it ... Show More
37m 57s
Nov 2024
Branding Essentials for Business and Career Success with Steven Wolfe Pereira & Marisa Thalberg
What makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and ... Show More
34m 44s
Mar 2025
Great Marketing Tells Great Stories
Stories capture human attention like nothing else. The best advertising doesn't just explain features, it creates emotional connections that make your message stick. When brands tell compelling stories, they're perceived as more trustworthy than those relying on straightforward p ... Show More
27m 5s
Aug 14
Nerd Alert: What Marketers Get Wrong About Their Own Brands
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal the harsh truth ab ... Show More
9 m