How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader.

ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing.

This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

03:16 Turning Around Adidas: The Strategy

17:38 Under Armour: A New Challenge

20:33 Future Strategy and Vision

22:29 Understanding Consumer Pain Points

28:46 The Impact of NIL on Marketing

31:30 Simplicity in Marketing

34:24 Sustainable Fashion Movement

Follow Eric: https://www.linkedin.com/in/eric-liedtke-890130115

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

283 - The Ultimate Brand Strategy Playbo...