Why Looney Tunes Got Covered by Adweek a...

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More

<p dir="ltr">Each day this week we've been highlighting Business By Design members who are doing incredible things in their businesses, and today is no exception! Jenni sits down with Paul Schmidt, a voice actor turned Digital CEO, as he pulls back the curtain and shares the big ... Show More

<div>Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dis ... Show More

In this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This. Kevin ... Show More

Sesame Street is changing its format for the first time in 56 years — Big Bird, Elmo, and Oscar The Grouch pioneered the “magazine format” of TV (which even influenced our podcast)Target has said all year long that it’s struggling because of 1 thing: Theft (aka “shrinkage”) — But ... Show More

<p>What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.</p><p>Jim spent more than two decades at Procter &amp; Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P& ... Show More

In this episode, GALE Managing Director Andrew Noel speaks with Chili's CMO George Felix about redefining an iconic brand, prioritizing loyalty, and insights from his experience at Old Spice, Tinder, and more. 

In this episode of The Influence Factor, host Alessandro Bogliari chats with Billy Parks about the evolution of the creator economy. Billy shares why creators must move beyond renting audiences to build lasting, sustainable businesses. He reflects on key career lessons and the va ... Show More