Apr 29
Reddit Marketing Case Study with Dove - Turning Real Reviews into Real Growth
What happens when a global brand hands over its creative control to unfiltered customer feedback? In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Emily Barfoot, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit c ... Show More
25m 50s
Apr 20
The Changing Customer Journey in an AI-First World - Insights from Adobe Enterprise's CMO
As AI rapidly reshapes how customers discover, evaluate, and engage with brands, marketers are being forced to rethink the fundamentals of the customer journey. In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, t ... Show More
22 m
Apr 9
Practical Video Marketing - How to Make Video More Human, More Useful and More Effective
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kendall Breitman from Riverside for a practical conversation about how marketers can use video without needing a full production team, a huge budget or a complicated workflow. Together, they explore why ... Show More
27m 56s
May 2016
How You Are Sabotaging Yourself By Setting The Wrong Goals - And What To Do About It - With Emmy Winner & Bestselling Author Scott Halford
In this episode we dive into how to activate your brain, create and sustain momentum to make your goals a reality, how goals can often be self-sabotaging, and the neurochemistry behind how and why all of this happens with our guest Scott Halford. If you are feeling stuck or want ... Show More
1 h
Feb 2023
Behavioral Economics For Consultants: Use Psychology To Grow Your Business With Melina Palmer: Podcast #277
<p>In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, <a href="https://www.linkedin.com/in/melinapalmer/">Melina Palmer</ ... Show More
36m 37s
Aug 2023
The Science of Empathy, with Stanford Professor Jamil Zaki
#456: Stanford psychology professor Jamil Zaki shares his research and findings around the science of empathy – and how we can apply this to improving our relationships with colleagues, clients, customers, co-founders, and business and investing cohorts.
Zaki is the director of t ... Show More
55m 54s
"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a ... Show More
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
<p>Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </st ... Show More
