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May 2024
25m 37s

Behavioural Science for Digital Marketin...

Ciaran Rogers, Daniel Rowles and Louise Crossley
About this episode
"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a ... Show More
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