"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a ... Show More
Jul 11
How to Go Viral – The Science Behind Content that Spreads
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a deep dive into the art and science of making content go viral. Going viral often feels like marketing mythology,something bosses ... Show More
26m 1s
May 2016
How You Are Sabotaging Yourself By Setting The Wrong Goals - And What To Do About It - With Emmy Winner & Bestselling Author Scott Halford
In this episode we dive into how to activate your brain, create and sustain momentum to make your goals a reality, how goals can often be self-sabotaging, and the neurochemistry behind how and why all of this happens with our guest Scott Halford. If you are feeling stuck or want ... Show More
1 h
Feb 2022
[BEST OF] 5 Little-Known Facts About Consumer Behavior
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
52m 10s
Feb 2023
Behavioral Economics For Consultants: Use Psychology To Grow Your Business With Melina Palmer: Podcast #277
In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, Melina Palmer, CEO of The Brainy Business, explains how behavioral eco ... Show More
37m 17s
Aug 2023
The Science of Empathy, with Stanford Professor Jamil Zaki
#456: Stanford psychology professor Jamil Zaki shares his research and findings around the science of empathy – and how we can apply this to improving our relationships with colleagues, clients, customers, co-founders, and business and investing cohorts.Zaki is the director of th ... Show More
55m 54s