In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will ensure your focus on the company's most important metrics. Conversion Rate & Customer Satisfaction If you aren't keeping an eye on ... Show More
Oct 2021
Finding Alignment Between Vision, Perception and Business Needs Using Data with Kevin Tate, CMO of Clearbit
<p>On the show we hear over and over again that marketing and sales need to find alignment and that data needs to be a big part of that. <a href="https://www.linkedin.com/in/kevin-tate/">Kevin Tate</a> is the CMO of <a href="https://clearbit.com/">Clearbit</a>, a company that is ... Show More
41m 32s
May 2024
Nerd Alert: How Accurate is Marketers’ Intuition?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob discuss the r ... Show More
10m 7s