In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, Melina Palmer, CEO of The Brainy Business, explains how behavioral economics for consultants helps grow the business. She explains how presenting info ... Show More
Nov 10
How to Go From Expert to 'Activator' and Future-Proof Your Firm with Matt Dixon
In today's market, there are two types of consultants: those who passively wait for the phone to ring, hoping their reputation brings in the next deal, and those who proactively shape their clients' thinking and create their own opportunities. One is struggling; the other one is ... Show More
1 h
Aug 2023
What Your Employees Need and Won't Tell You with Melina Palmer
<p>In this podcast episode, host Roger Dooley interviews Melina Palmer, author of <a href="https://amzn.to/3YHPJvb"><em>What Your Employees Need and Can't Tell You</em></a>, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail ... Show More
33m 24s
Mar 2022
75 - Understanding the Psychology of Why People Buy w/Melina Palmer
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.
Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is ... Show More
41m 20s
Feb 2022
The Corporate Counsel Show: Why curiosity is key
<p style="font-weight: 400;">Kate Jordan is the GC of a large listed company and, before that, was deputy chief executive partner of a BigLaw firm. Despite her very impressive resumé, she says she has "still got a huge amount to learn". Being curious, and asking questions, is cri ... Show More
27m 11s
Mar 2023
559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)
Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ... Show More
47m 49s
Dec 2022
305: Dr. Mindy Weinstein, How to use scarcity to drive sales
<p><span style="font-weight: 400;">Welcome to Strategy Skills episode 305, an episode with</span> <span style= "font-weight: 400;">a leading expert in digital marketing, Dr. Mindy Weinstein.</span></p> <p><span style="font-weight: 400;">In this episode, Mindy discussed how to lev ... Show More
49m 32s