Achieving Target ROAS on Amazon: A Full ...

<p>Amazon unBoxed 2025 delivered some of the biggest shifts we have seen in retail media. In this episode, Destaney and Gabi break down the announcements that matter most from Creative Studio updates to Rufus search behavior to the rise of natural language tools inside Ad Console ... Show More

<p>Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon’s “Turkey 12” lead up to deal week. </p> ... Show More

<p>From LeBron to TikTok, awareness is officially performance. Destaney and Justin share how Hyperice, Natrol, and Lucky Energy use creative campaigns and full-funnel strategy to turn brand buzz into real Amazon growth. </p><p>Connect with Destaney on Linkedin: linkedin.com/in/de ... Show More

<p>Join us for an insightful TACoS Tuesday with Amazon PPC expert Destaney Wishon of Btr Media, as she shares her expertise on Amazon advertising strategies. We explore the key benefits and features of Adtomic, a powerful tool for managing Amazon PPC campaigns, focusing on bid ma ... Show More

<p>In this TACoS Tuesday episode, Bradley and Destaney Wishon discuss different Amazon advertising strategies, campaign types, how to measure Share of Voice, and more.</p> <p>► Instagram: instagram.com/serioussellerspodcast</p> <p>► Free Amazon Seller Chrome Extension: https://h1 ... Show More

<p>This discussion explores how Google Ads adjusts bids based on past performance, sometimes inflating CPC when campaigns perform well. Advertisers can manipulate bidding strategies to control costs and scale efficiently. A case study on a high-end Persian rug store highlights th ... Show More

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also ... Show More

<p>In this quick Google Ads guide, John Moran reveals how he transitions from Performance Max to Standard Shopping campaigns. He shares how he starts his Standard Shopping campaigns—categories, ad budget, other campaigns to create, etc. Watch this video now to learn how he levera ... Show More

<p>Struggling with low conversions in your Google Ads lead generation campaigns? Our Google Ads Aficionados are here to share a powerful strategy to help improve lead gen campaign performance. They share how to run the strategy and the key to making it work. Watch this Curry, Che ... Show More

<p>This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX’s limits f ... Show More

Only a third of agencies believe their clients provide a clear target audience in their briefs. So how can we build effective targeting strategies that drive real business growth?In this episode, Elena, Angela, and Rob tackle the misunderstood world of targeting in marketing. The ... Show More

In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for cont ... Show More

<p>#839 The best marketers focus on doing one or two things really well. Essentially, they take simple strategies seriously over a long enough time to see massive results. So how do we select the best tactics and do less to have a bigger impact? In this episode, I sit down with s ... Show More