Only a third of agencies believe their clients provide a clear target audience in their briefs. So how can we build effective targeting strategies that drive real business growth?
In this episode, Elena, Angela, and Rob tackle the misunderstood world of targeting in marketing. They explore why defining your target audience isn't just a media decision but a foundational strategic choice. Plus they examine the flaws in third-party data targeting and provide practical advice for maximizing reach without wasting budget on ineffective targeting tactics.
Topics covered:
- [01:00] Why marketers should be wary of "algorithmic hanky panky"
- [03:30] The misconception that brands grow through narrow audience targeting
- [07:00] How digital platforms introduce bias in AB testing
- [11:00] The major pitfalls of third-party data for targeting
- [14:00] Balancing targeting precision with cost-effectiveness
- [17:00] Top targeting strategies that deliver without sacrificing reach
- [20:00] The surprising success of broad targeting for brand growth
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Resources:
2025 MarketingWeek Article: https://www.marketingweek.com/ritson-ignore-anyone-targeting/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.