logo
episode-header-image
Feb 2025
42m 36s

#637 - How To Track Amazon Share Of Voic...

Helium 10
About this episode
In this TACoS Tuesday episode, Bradley and Destaney Wishon discuss different Amazon advertising strategies, campaign types, how to measure Share of Voice, and more. 
Up next
Nov 22
#720 - Kevin King's Latest AI & Email Marketing Strategies
<p>In this episode, Kevin King reveals how he made $700K from a new venture, the AI press release strategy boosting ChatGPT rankings, and the exact methods that helped one seller triple their sales.</p> <p>💰Get Helium 10 with a special discount to start or scale your e-commerce ... Show More
40m 2s
Nov 20
Weekly Buzz 11/20/25: Black Friday Live | Rufus Gets Upgrade | New TikTok Shop Tools
<p>Amazon’s Black Friday deals are live! Rufus just got smarter, and TikTok Shop hits a record-breaking quarter. All this and more on this episode of the Weekly Buzz!</p> <p>💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: <a href='https:/ ... Show More
20m 48s
Nov 18
#719 - From Zero to TikTok Shop Hero
<p>In this episode, we welcome our Scale Stories TikTok Shop mentors to share how 30-second vids hit 10M views, the 3-bucket scaling framework, pricing/bundles, and live-selling tactics that turn views into sales fast!</p> <p>💰Get Helium 10 with a special discount to start or sc ... Show More
45m 22s
Recommended Episodes
Nov 2024
What's New In Amazon Marketing Cloud
<p><strong>Episode #059 - </strong>This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template a ... Show More
38m 9s
Mar 2024
Achieving Target ROAS on Amazon: A Full Funnel Approach
<p><strong>#036</strong> - In this episode of "Better Advertising with Better Media," host, Justin Nuckols dives into the world of measuring Amazon advertising success, with an emphasis on optimizing for target ROAS. However, instead of a sole focus on ROAS, Justin talks about ad ... Show More
15m 3s
Jan 2025
Google Ads Conversion Tracking Problems & How to Deal With Them - Part 2
<p>Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then dis ... Show More
11m 10s
Jan 2025
Maximizing ROAS: How to Navigate Google’s CPC Strategy
<p>This discussion explores how Google Ads adjusts bids based on past performance, sometimes inflating CPC when campaigns perform well. Advertisers can manipulate bidding strategies to control costs and scale efficiently. A case study on a high-end Persian rug store highlights th ... Show More
11m 5s
Jul 2024
The ultimate guide to performance marketing | Timothy Davis (Shopify)
<p><strong>Timothy Davis </strong>has led performance marketing for all of Shopify for the past 2.5 years, and as a consultant has helped companies like Pinterest, LinkedIn, Redfin, and Eventbrite kickstart and scale their performance marketing teams. In every one of those cases, ... Show More
1h 42m
Jan 2025
The New B2B Placement Modifier
<p><strong>Episode #065 -</strong>&nbsp;Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant ... Show More
8m 33s
Sep 8
Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon. In this episode, El ... Show More
26m 22s
Aug 10
Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)
Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also ... Show More
8m 45s
Apr 2025
Launching a Niche Amazon Brand
<p>How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche ... Show More
18m 3s
Aug 20
💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts
Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarif ... Show More
5m 18s