logo
episode-header-image
Jan 2025
10m 6s

When to Avoid Running Performance Max Ca...

Solutions 8
About this episode

This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX’s limits for expansion, the importance of third-party attribution, and why agencies should educate clients before making disruptive changes. The key takeaway? Success isn’t about ROAS—it’s about actual profit.

Chapters:

00:00 Introduction: Reflecting on Pre-PMAX Strategies

00:34 Educate Before You Disrupt: Client Communication

00:44 Performance Max vs. Standard Shopping

01:15 The Importance of Client's Bank Account Health

01:42 Challenges with Performance Max

02:46 Case Study: Agency Performance Evaluation

04:28 Measuring Business Health Over ROAS

06:35 Benchmarking and Scaling Strategies

This is a clip from one of our You vs. Google Mastermind.

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/  


👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

Sign up for a FREE Growth Plan today: https://sol8.com/ap/


👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------


⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Up next
Today
Client Management Basics: Onboarding Clients & Setting Expectations For Success
Our Account Manager, Tressy Dsouza, reveals her approach to onboarding new clients. With our Marketing Director, Bryan Caranto, Tressy also shares how to set clear performance expectations, adapt your communication style to different client personalities and technical levels, and ... Show More
5m 44s
Jul 2
Client Communication Tips on Boundaries, Updates & Tough Conversations
Ever wonder how to juggle client requests, keep them in the loop, and tackle those tough conversations? Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share her proven system for digital marketing and Google Ads client management. Learn how to est ... Show More
5m 51s
Jun 24
Is The Marketing Funnel DEAD in 2025?
With the massive changes in digital marketing giving us less control than before, is funnel marketing still relevant? Our Meta Ads Manager, Jonathan Paquin, shares his insights on the topic. He also shares how the heavy targeting through creatives is changing the marketing funnel ... Show More
7m 10s
Recommended Episodes
Aug 2024
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)
Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on ... Show More
35m 44s
Aug 2024
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them
Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisi ... Show More
39 m
Aug 2024
EP 378: Maximizing Facebook Leads: Strategies for Better Campaigns
In this episode, we're diving deep into maximizing Facebook and Instagram leads with 11 actionable strategies for creating better campaigns. From optimizing your lead forms to leveraging best practices straight from Facebook, these tips could be a game-changer for your business. ... Show More
14 m
Aug 2024
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke
In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversificat ... Show More
1h 4m
Jul 2024
Google Business Profile Mastery
Welcome back to another episode of "Accelerate Your Business Growth." Today, we have a fantastic guest, Marilyn Jenkins, a digital marketing expert with over 16 years of experience. Marilyn specializes in paid advertising, social media management, and SEO, with a particular focus ... Show More
23m 17s
Jan 2025
Master Digital Marketing for Small Businesses
Welcome to another insightful episode of "Accelerate Your Business Growth" with your host, Diane Helbig. Today, we have an exceptional guest joining us, Barb Davids, the founder of Compass Digital Strategies and a seasoned digital marketer with over 25 years ofexperience. Barb is ... Show More
29m 53s
Dec 2024
650. "I’m not sure which of my marketing strategies I should be focusing on- help!" | Coaching Session
Welcome back, product bosses! Today, I’m talking with Alyse, the creative mind behind Toci Mom, who sells stylish, breathable, and versatile nursing covers that blend in with your wardrobe. Alyse has seen significant success selling her product on Amazon and Etsy but is unsure wh ... Show More
57m 3s
Nov 2024
#350 - The AI Marketing Workflow You Can’t Ignore In 2025
Are you tired of shelling out big bucks for AI tools that promise convenience but deliver a hefty price tag instead?Well, you're not alone.In today's episode, we expose the truth about overpriced AI productivity tools and reveal how you can achieve so much more with cus ... Show More
44m 55s
Sep 2024
Enhancing Customer Service and Privacy
Welcome to another episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we're diving into the world of digital marketing strategy and analytics with our expert guest, Phillippa Gamse. With over 25 years of experience and nearly 500 clients under he ... Show More
34m 10s
Apr 2024
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More
41m 10s